Better VisionLenses Finally Get the Visual Sales Aid They Need Why tell patients the lenses benefits when several companies now allow you to show them. Published 3 months agoon March 6, 2019By Carol Gilhawley Invision March 2019 Issue Share Tweet SALES APPS FOR lenses come in many forms, whether a filter on a popular social media site or a freestanding lens display kit. In January, both Essilor and ZEISS came out with new lens apps. Essilor’s LenSelect helps ECPs demonstrate premium lenses to their patients. ZEISS’ interactive lens demo display comes with an iPad, new app and demo lenses . The app makes recommendations based on the patient’s answers and then texts or emails the practice before an exam. Purple Go is finding some success with its lens pricing app for optical retailers. Jeremy Huff, co-founder and CEO, said: “Opticians close sales twice as fast when using Purple Go’s lens pricing worksheet.” Whatever app your lens manufacturer suggests, they all aim to help you sell more lens options.Signet ArmorliteKodak lens ids (intelligent dispensing software)(800) 759-4630 | signetarmorlite.comEssilorLenSelect dispensing app(214) 496-4000 | essilorusa.comAdvertisement ZeissInteractive lens demo display(866) 596-5467, www.zeiss.com/lensesTransitionsSnapchat filter for ECPs that allows patients to virtually try on different frame styles with Transitions Light Intelligent Lenses.(800) 533-2081 | transitions.comAdvertisement Purple Go(415) 712-1325 | purplego.co/opticalBluTechThe Lens Display Kit to compare BluTech Ultra indoor lens and BluTech polarized polycarbonate lens.(800) 258- 5902 | blutechlenses.comSmart Ways To Sell Lenses Using Sales AppsVenus Sosa, Sears Optical, Miami, FLThe Transitions SnapChat filter is a very creative way to appeal to the younger generation. I think for a long time there was this idea that only the older generation used Transitions lenses but I love the way the attitude is changing. The filter is a smart way to market Transitions lenses and attract people from all walks of life. Using technology and a very popular social media app, it has added a hip and interactive spin to the lenses. In addition to showing our patients how to use it, the SnapChat filter is a fun way to also involve my friends and family. I can introduce them to Transitions in a unique way, by including them in the video with me. It’s great that the filter changes sceneries, background music and even the frames and lenses that appear on our faces.Dr. Amy Tran, Looksie Optometry, San Francisco, CAWe are one of the first beta test sites for Purple Go. I was doing a lot of paperwork and lens options were low. Using the Purple Go app on an iPad over the past 20 months, we can continually offer customized progressives, high index, Trivex and digital lenses all with top-of-the-line AR coatings. We use Purple Go as a tool to review lens options with our patients while taking their insurance and co-pays into consideration. We select their insurance from a drop-down menu to show patients their out-of-pocket expenses. It streamlines the conversation; side by side on the screen they can see how much their co-pay is along with the price for each lens option such as: type, material, treatment, sun protection and photochromic. We then review these costs with them on the screen.Related Topics:BluTechEssilorFeaturedPurple GoSignet ArmorliteTransitions OpticalZeiss click to Comment(Comment)Up NextRetinal Cameras Are More Efficient, More Effective and Less Expensive Than Ever BeforeDon't MissIn-House Finishing ‘Edges’ Out Profit Carol Gilhawley Carol Gilhawley is a contributing writer for INVISION. Advertisement SPONSORED VIDEOSPONSORED BY SAFILOSafilo’s “American Eyes” Video Celebrates Elasta and Emozioni starring ECPs Peter Tacia and Heidi DancerFor the third year in a row, Safilo has looked to trusted eyecare professionals to star in its American Eyes campaign for its Elasta and Emozioni collections.Their latest testimonials are from Peter Tacia, O.D. and Heidi Dancer, optician, of Alma, MI, talking about two best-selling collections: Elasta and Emozioni.You may like Ways to Protect Kids’ Eyes While Playing Sports Retinal Cameras Are More Efficient, More Effective and Less Expensive Than Ever Before In-House Finishing ‘Edges’ Out ProfitPromoted Headlines Safilo’s “American Eyes” Video Celebrates Elasta and Emozioni starringECPs Peter Tacia and Heidi DancerSafilo Hoya: The Right Lenses for Sun ProtectionHoya Nano Vista—The Quintessential Line for KidsAlternative and Plan B EyewearBetter VisionWays to Protect Kids’ Eyes While Playing Sports And smart ways to get their parents on board. Published 2 weeks agoon May 6, 2019By Carol Gilhawley IT’S ESTIMATED THAT 80 percent of eye damage occurs before 18 from exposure to solar UV radiation. As children play games, it’s necessary to protect their eyes from the sun and sport injuries. ECPs need to educate parents about the importance of protective eyewear for kids when participating in sports. For maximum protection and performance, Rx lenses — polycarbonate is preferred — can be inserted into a variety of sport-specific styles in a variety of youth sizes.Wiley XThe Wiley X Youth Force line offers Rx-able eyewear for all types of sports.(800) 776-7842, wileyx.comPumaPuma Junior Eyewear line.(844) 790-9165, kering.comAdvertisement OakleyThe Rx Frogskins XS is especially engineered for young faces.(800) 403-7449, oakley.comJulboLittle Heroes children’s line of Rx-able polarized lenses.(800) 651-0833, julbousa.comNike VisionThe Nike Legend S, an 8-base sport wrap sunglass made with Max Optics.(800) 645-1300, nikevision.comLiberty SportThe Sport Shift frame or goggle in the Patriot Collection has an RS 2.0 lens with FogBlok coating.(800) 444-5010, libertysport.comAdvertisement PolaroidPolaroid Kids sunglasses with polarized lenses for ages 4-12.(800) 631-1188, safilo.comHilcoRx-able swim goggle.(800) 955-6544, hilcovision.comUnder ArmourThe UA youth sunglasses with sport-specific Tuned technology designed specifically for baseball and golf.(516) 576-9100, underarmour.comSmart Ways To Sell Sports Eyewear to KidsAudrey Nelson, VisionQuest Eyecare, Greenwood & Indianapolis, INWe offer a range of sports sunglasses from Oakley’s youth line, sports goggles from Rec Specs and prescription swim goggles from Hilco. The most important thing our doctors discuss with patients is safety. For those kids needing active sunwear with or without prescription, the Oakley Prizm lenses are great. Only about 10 percent of kids who come into our practices wear a sport-specific goggle or eyewear so I think more education is needed for parents to understand that their children should have safety eyewear when playing sports. It also protects their children’s eyes from the sun.Dr. Samuel Teske, The Eye Doctors New Tampa, Tampa, FLWe’re based in an area that is growing rapidly with a lot of young families moving in and getting their children involved in sports. I first make sure parents understand the importance of eye protection, especially in sports. The mother is generally the decision maker so I talk to her first to ensure she’s on board. I ask her “What sports are your kids playing?” “How active is the sport?” Depending on how aggressive the sport is, I determine if the child will need protective eyewear. Baseball, for example, is an active sport with a high rate of injury. I usually concentrate on those children who already have a prescription and choose ideal safety eyewear that can help prevent injury. I usually prescribe Rec Specs from Liberty Sport, which have an in-built shock absorber. I always pair them with a polycarbonate lens due to its shatter resistance and I like to prescribe Transitions lenses too. Continue ReadingBetter VisionRetinal Cameras Are More Efficient, More Effective and Less Expensive Than Ever Before The latest models available and smart ways to use the latest technology. Published 2 months agoon April 4, 2019By Carol Gilhawley TRADITIONALLY, RETINAL CAMERAS were a large expense and pupils needed to be dilated to capture detailed images of the retina. However, in the past five years, high quality, non-mydriatic cameras that do not require dilation have come on the market costing a fraction of the price. There are also hand-held, wireless options and technology continues to improve. For example, D-EYE is building an artificial intelligence platform to help assess if a patient has a specific disease. Its goal is to provide a mass screening platform using their system and access to an approved database, to deliver an “assessment” (not a diagnosis) of the exam results for specific diseases so the patient can progress to the next level of care.Hill-Rom Welch AllynHill-Rom Welch Allyn RetinaVue 100 Imager(800) 535-6663, welchallyn.comAdvertisement Topcon Medical SystemsTRC-NW400 fully automated, non-mydriatic retinal camera(800) 223-1130, topconmedical.comCoburn TechnologiesSK-650 Retinal Camera(800) 262-8761, coburntechnologies.comMarcoMarco’s AFC-330 Automated Fundus Camera, SK-650 Retinal Camera(800) 874-5274, marco.comCanon USACanon CR-2 PLUS AF Digital Non-Mydriatic Retinal Camera(800) 652-2666, usa.canon.comAdvertisement D-EYED-EYE Retinal Imaging System(401) 473-6323, d-eyecare.comSmart Ways To Use Retinal CamerasDr. William Goldstein, Laser Eye Care Center, Shelby Township, MII use D-EYE’s fundus camera to document the optic nerve in patients who have glaucoma or suspected glaucoma. I started to use D-EYE three years ago. It’s an attachment for the iPhone that has a lens you pop on when you need it. I used to have a camera mounted to a slit lamp in one exam room. Now I travel from room to room to take pictures and this has improved efficiency. I add the picture to the patient’s record and bill insurance for the office visit in addition to the procedure code for taking the picture. The only disadvantage to the D-EYE system is that its field of view of the retina is small.Dr. Edward Chaum, Vanderbilt Eye Institute, Nashville, TNThis country needs to make it a scalable paradigm to effectively and efficiently screen patients for evidence of vision threatening eye disease in a primary care setting. There are 30 million diabetics in this country but only about half of them are seen by an eyecare professional. It is estimated that the number of diabetics will grow to 100 million within the next 20 years. Finding people and treating them early is critical. Most get seen by a primary care physician or endocrinologist but many need a second level of care and they’re falling through the cracks. Since the cost of a retinal camera has come down, spending about $5,000 to buy one is not a significant burden. Welch-Allyn’s RetinaVue device helps with eye care compliance among diabetic patients who might not otherwise get a retinal exam with a specialist in a timely manner. Continue ReadingBetter VisionIn-House Finishing ‘Edges’ Out Profit While reducing turnaround time and errors for happier patients. Published 3 months agoon February 13, 2019By Carol Gilhawley FINISHING JOBS IN-HOUSE can be a real bonus for many eyecare professionals. Even though there’s an initial upfront cost to buying a machine, savings can be realized soon thereafter. According to The Vision Council, about 53 percent of all ECP locations have some type of finishing equipment on-site with a further 20 percent owning a surfacing system. There are certainly many efficient and reliable machines to choose from since most manufacturers include retail edgers in their line of lens finishing systems. Luneau Technology USABriot Perception 2, Briot Attitude, WECO E.3/2(800) 729-1959, luneautech.com Optek InternationalE1000-GP Edger, FD-80 Tracer, LS-82 Blocker, DM-1000 Lens Drill, Dia E1000-E920(727) 522-2301, optekinternational.com MEI SystemEzFit No Block(630) 521 8588 | meisystem.comAdvertisement Essilor Instruments USAPro-E 700 edging system, KAPPA, Special Edition edger(855) 393-4647 | essilorinstrumentsusa.com National Optronics17Ex Edger, QM-X3(800) 800-1550 | nationaloptronics.com Santinelli InternationalMe 1200, Lex 1200, LEXCE, Le 1200, Le 700(800) 644-3343 | santinelli.comAdvertisement Coburn TechnologiesExcelon HPE-410, Exxpert HPE 8000X, HPE-810(800) 262-8761 | coburntechnologies.com Smart Ways To Sell In-House EdgingPenn Moody, OD, MOODY EYES, INDIANAPOLIS, INIn 2011, we decided to add an edging lab for better control over expenses and quality. At Vision Expo we chose the DIA from Optek. We’ve been very pleased with this choice. The vertical orientation allows the pressure on the lens to be adjusted during edging. We purchased a second DIA in 2017. We now process over 80 percent of our glasses, which has added substantially to our profitability and patient satisfaction.Wendy Salle, SALLE OPTICIANS, ATLANTA, GAWe’ve been edging in-house for the past 30 years. I had to put in a second machine this year because of the volume. We’re up to about 25 jobs a day on two Santinelli machines, the Me1200 and the LEXCE. We do a lot of custom rimless work which can take an inordinate amount of time. But, it’s hard to find a lab that does good finish work and it’s a no-brainer for me to do it in-house. I don’t look at cost savings but I do look at being able to have ultimate control over our products.Ronald Garbatini, ROYAL VISION ASSOCIATES NEW HAVEN, CTWe were spending between $8,000-$10,000 a month in lab bills before we got the Briot Attitude in 2016. Now we’ve cut that in half. Even though it’s an expensive machine, it’s paid for itself already. We edge about 30-50 jobs a day through this machine: everything from poly to plastic, high index, single vision, progressives to flat top bifocals. Patients like that we do jobs in-house, especially if they use private insurance. Continue ReadingAdvertisementLatestTrendingVideos Columns3 mins agoThe Best Call to Actions to Convert Visitors to Patients Danielle Richardson18 mins agoFeel Like Your Wellness Routine Could Be Missing Something? 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