Inbox Letters From Our Readers for September Published 5 years ago on January 19, 2020 By INVISION Staff Invision January 2020 Issue Share Tweet Owning an independent eyecare practice requires our small business to be nimble, and adjust to changing conditions. INVISION gives me ideas to implement from experts that are in the trenches! — Maury Kessler, OD, Eyecare Plus Scottsdale, Scottsdale, AZ The 90 Days feature really inspired me. I have the habit of rushing to finish out the year and focus my goal setting for the next year. The article reminded me that we have 30/60/90 days to align our goals and focus on finishing strong for 2019. Goal setting with my team for the last quarter has also organically sparked some great ideas by my staff for 2020! — Angie Patteson, OD, Sunset Eye Care, PC, Johnson City, TN As an independent optician, I am enjoying that this publication is keeping me up to date on an industry that is constantly changing. I am looking forward to seeing more positive changes in the future for the independent eyecare professional. — Robin Morrison, Optical Options, Ft. Myers, FL I learn or see something new every month thanks to INVISION magazine. Whether it’s product-related, business-related, or marketing-related, it’s always great information. Is it bad that I have a notebook just to write down all of the info? — Ashley Henriott, Eyewear Unlimited, Niceville, FL Editor’s Note: Absolutely not Ashley! Perhaps we should reward Brain Squad members with INVISION branded notebooks just to write down all the ideas they love? Correction: In the November/December 2019 issue’s Better Vision Artificial Vision Aids story on page 30 we accidentally swapped the pictures of the Ocutrex Vision Technologies Oculens AR Wear headset and the Ocutech VES Falcon autofocus bioptic telescope. We regret the error. Related Topics: INVISION Staff Since launching in 2014, INVISION has won 31 international journalism awards for its publication and website, including the prestigious Neal Award for Best Single Issue in 2019. In 2024, the publication celebrates its 10th anniversary of serving eyecare professionals. Contact INVISION's editors at editor@invisionmag.com. click to Comment(Comment) Up Next Letters From Our Readers for October Don't Miss Letters From Our Readers for August SPONSORED VIDEO Get the Practice of Your Dreams With Omg! Optical Marketing Group This high volume practice had outgrown their ultra successful location and needed expansion. The idea was big, just like Texas! Design a fusion concept that featured optometry, aesthetics, fitness + wellness. Mission accomplished. Download the Free Lookbook. You may like Promoted Headlines Value Driven Eyewear Modern Optical International Independent Innovation Ottica Veneta A Game-Changing Solution: Top-Notch Care With High ROI Visionix Advertisement Latest Trending Videos Cover Stories3 days ago INVISION’s Spring 2025 Buying Guide: An Expanded Version of Our Usual Latest Releases Page With Even More Products to Add to Your Favorites Headlines3 days ago Ranking Pass Rates of Optometry Schools and More of What You Need to Know for February Press Releases3 days ago Contact Lens Institute Names 2025 Visionaries Products3 days ago ECPs Share their Best-Selling Collections for December Press Releases3 days ago MEI Acquires Minority Share in flō Optics Podcasts2 weeks ago Sandbox Stories by Dr. Scott Jens Podcasts2 weeks ago Revenue Rx: Optical Retail Wins Sponsored Content2 weeks ago Why Coding Matters Products2 weeks ago Move Over Tortoise! We Have Some Other Patterns That Belong On Any Frame Board Columns1 week ago Stop Carrying So Many Brands! Podcasts2 weeks ago Revenue Rx: Optical Retail Wins Podcasts2 weeks ago Sandbox Stories by Dr. Scott Jens Sponsored Content3 months ago Shamir Driver Intelligence™ Sponsored Content4 months ago Meet Aloha! Sponsored Content5 months ago With Crizal You Can Have It All! Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Advertisement Most Popular Columns1 week ago Stop Carrying So Many Brands! Business & Practice Management1 week ago You Aren’t Even a Patient Here! Press Releases7 days ago Maui Jim and Oracle Red Bull Racing Announce Exciting New Multi-Year Partnership for 2025 Season Business & Practice Management6 days ago These 11 Businesses Showed Wall Space Can Be Used for More Than Frame Displays and Eye Charts Business & Practice Management7 days ago This Ohio Eye Doctor Showed There’s an Appetite for Edgy Eyewear in Small Town, USA Columns7 days ago Saying Goodbye To A Friend: Robert Bell’s Legacy Business & Practice Management5 days ago How Best to Showcase Your Independent Brands and More of Your Questions Answered Sponsored Content5 days ago Independent Innovation