Connect with us

Press Releases

Liberty Sport Supports 32nd and Final Love Ride




(Press Release)
There was an all-star cast this past weekend at California’s Castaic Lake for the 32nd Love Ride Grand Finale concert and festival — the largest- and longest-running one-day motorcycle charitable fundraising event in the world.

Grand Marshal Jay Leno lead the ride, alongside actors Peter Fonda, Robert Patrick, Emilio Rivera, Lorenzo Lamas, Kristy Swanson, Sean McNabb, Phillip Winchester, Mark Boone Junior, and George Gray. Meanwhile, the Foo Fighters and Social Distortion played on the main stage. The event even included the Harley-Davidson Royal Family.

The Love Ride Foundation organized the event with the support of an army of 750 volunteers, over $1,000,000 in charitable funds was raised to help veterans in need through the Wounded Warrior Project.

Riders and attendees who participated in fundraising contests won prizes such as a 2015 Harley-Davidson Black Street Glide motorcycle, an all-expense paid trip to the famous Harley-Davidson Factory and Museum in Milwaukee Wisconsin, a tour of Jay Leno’s Garage and more. Full winners are listed on the Love Ride website at

Liberty Sport supported this event by providing both prescription and non-prescription eyewear to veteran riders and celebrities with motorcycle eyewear solutions from the company’s Rider Collection and Switch Collections.

The Switch collection offers a magnetic interchangeable lens solution for riders to have various lens tints throughout their journey while our Rider Collection which offers ANSI Z87.1 rated protection and Powered by Switch Technology.


This road-ready technology provides removable magnetic side shields to protect your eyes from the elements and features Liberty Sport’s Ultimate Driver Sunset lens with full UVA and UVB protection.

Additionally, Liberty Sport featured sunglasses to outfit VIP’s in the ‘Snap Yourself Photo Booth’. “Liberty Sport was proud to have the opportunity to honor our Veterans and support our Wounded Warriors for their selfless commitment and raise awareness for these wounded and injured heroes,” says Angela Gerber, marketing manager for Liberty Sport.

After 32 years of service, this was the Love Ride’s final curtain call. In the words of the festival’s founder, Oliver Shokouh, “It’s been my honor to serve these causes for decades. I’m eternally grateful for the outpouring of support that so many gave this year as we ride off into the sunset with over $1,000,000 raised for Wounded Warrior Project and a total legacy of over $25,000,000 for charities to date. Lives are changed because of your attendance and participation over these years and I thank you from the bottom of my heart.” To get involved and learn more, visit



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular