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Linetime: Hey, What Do You Want To Try On?

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A customer approaches your frame selection, looking uncertain and timid. Wait a minute or so, then approach and say:

“Hey, what do you want to try on?”

This greeting establishes a playful tone and makes your inventory seem less intimidating. You want your customers to try on lots and lots of eyewear, and discover — with your help — the favorite frames they’ve ever owned.”

SOURCE: Renee Evenson, Powerful Phrases for Effective Customer Service: Over 700 Ready-to-Use Phrases and Scripts That Really Get Results

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This article originally appeared in the June 2015 edition of INVISION.

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Introducing CrizalⓇ Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit EssilorPRO.com/Crizal-Rock. *Study conducted by ⒸIpsos – Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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