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Looking Back to the Past for Eyewear’s Future

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“Happy new year! Here’s to the future!” The new year is all about looking ahead, right? Sure, but it’s also a great time to look back and incorporate some of the best elements from the past into the here and now. Your customers are likely feeling this, too, so give them a blast from the past with these retro and vintage-inspired styles.

TVR 504 Special Edition (ABOVE) 

The TVR504SP from True Vintage Revival is a limited-edition remake of the classic rounded horn-rim silhouette made famous by the legendary James Dean. But it’s not just a remake. It’s new and improved, retaining all the style and charm of the original but using the latest in materials, technology and quality. The TVR504SP, also known as the JD frame, is handmade in Sabae, Japan, of Japanese 4mm Celluloid, which retains the material’s luster with a thinner rim for additional comfort and fit. Additional design details include platinum spear rivets, a keyhole bridge and 7-barrel hinges.

tvropt.com

 $475


Lisa Loeb

Sing along with oval cat-eye model Shiggle — in two torts, lavender or sage — accented with marbleized guitar picks on the temple tips.

(866) 604-5700, classique-eyewear.com

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$149-$169 


 

Marciano

Past and present collide in model GM0315, a sophisticated throwback from the Spring/Summer 2018 collection.

(800) 345-8482, marcolin.com

$240 


Kilsgaard

Created in Denmark, acetate model The Thief steals the show with a classic P3 look.

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(800) 654-6099, designeyeweargroup.com

$325 


 

Fossil

Round and round model FOS 7017 goes, a metal frame with adjustable nose pads and acetate-covered, thin temple tips.

(800) 631-1188, mysafilo.com

$145  

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Neubau

Lightweight stainless steel model Erwin is an avant-garde take on a double bridge, unisex design in graphite matte, eclectic silver, eclectic silver/black, and glorious gold.

(518) 272-5500, silhouette.com

$249.95  


Komono

The name may mean “small things” in Japanese, but model Franklin isn’t small at all in seven bold colorways.

(844) 240-4130, komono.com

$139.95  


 

Bon Vivant

Live well — literally — with model Isabelle, a retro-glam look with French flair. And watch out for Bruno, Isabelle’s fashion-forward partner in crime in this collection.

(888) 560-1060, ogieyewear.com

$299 


 

Xavier Garcia  

Vintage flavor and floral inspiration combine to make model Daniela a creative thinker’s dream come true. Made from steel block, with laminates applied atop the rims.

(888) 281-9987, prismeoptical.com

$240


This article originally appeared in the January 2018 edition of INVISION.   

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SPONSORED BY REICHERT

When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

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Better Vision

The Growing Market for Supplements that Boost Ocular Heath and Functioning

Most nutraceuticals are sold online or over-the-counter but more and more patients are asking for specific recommendations from their optometrist.

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RESEARCH HAS SHOWN that nutraceuticals or supplements can increase macular pigment optical density and help alleviate headaches and eye fatigue. Based on doctor feedback and increased consumer concerns around vision symptoms from device usage, EyePromise developed Screen Shield Teen, an all-natural zeaxanthin fruit-punch flavored chewable vitamin for children ages 4 and up. As with other ocular supplements, it is meant to be taken in conjunction with a daily multi-vitamin. Most nutraceuticals are sold online or over-the-counter but more and more patients are asking for specific recommendations from their optometrist.

Nordic Naturals Eye Health

ProOmega 2000 eye moisture formula.

(800) 662-2544 nordicnaturalspro.com

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Lipotriad Eye Vitamins

Lipotriad Visionary.

(888) 393-5476, lipotriadvitamins.com

Natural Ophthalmics

Total Ocular Function Spray.

(877) 220-9710, natoph.com

Bausch + Lomb

PreserVision AREDS 2 Formula minigel eye vitamins.

(800) 828-9030, bausch.com

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EyePromise

All-natural vitamin line that includes Screen Shield Pro and Screen Shield Teen.

(866) 833-2800, eyepromise.com

Smart Ways To Sell Nutraceuticals

Dr. Rishi Singh, Cole Eye Institute, Cleveland, Clinic, Cleveland, OH

Data overwhelmingly support nutraceuticals for patients with Category 3 age-related macular degeneration (AMD) and category four AMD in one eye. Patients should take vitamins to reduce their conversion to AMD because studies show they can result in a 35-40% reduction over a five-year period which is significant. It’s not hard to persuade patients to buy these because they are on sale everywhere, at stores like Costco and Walmart. We direct them to the right type of vitamin for their eyes and I usually recommend Bausch + Lomb’s Preservision Areds eye vitamin in addition to a senior multivitamin. I suggest they connect with their pharmacist to get the right components for them based on cost and availability.

Dr. Louise Sclafani, Solo Eyecare and Gallery, Chicago and Illinois College of Optometry

Studies have shown that over-the-counter nutraceuticals that contain lutein and zeaxanthin can reduce symptoms like fatigue, contrast sensitivity and glare disability. They can improve visual temporal processing and help build up macular pigments to improve memory and verbal fluency. Since we don’t sell these vitamins in the practice, we recommend patients purchase them online. I suggest they buy the EyePromise family of products. They sell vitamins for geriatrics, sports vision, dry eye and screen time. We don’t yet know the damage of all this screen time on young eyes as many kids suffer from eyestrain, headaches and sleeping problems. I recommend EyePromise’s Screen Shield Teen.

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For These 9 Styles the Temples Make the Frame

They have us rethinking coming at them sideways.

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Chloé

Five acetate beads on each temple define the CE167S, while the oval lenses and metal rims add to its character. Temple tips are accented with Chloé’s signature teardrop cutout.

(800) 645-1300, marchon.com

$455

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L.K.Bennett

Sometimes a tort temple with true depth makes all the difference. The acetate Sun 12 scores a geometric victory by combining its round frame front with a distinct angle on each temple.

millmeadopticalgroup.com

$169

Miu Miu

An acetate-and-metal combination frame, the MU02VS makes its mark with decidedly curved temples, a double bridge, and glitter-infused fronts and temple tips.

(800) 422-2020, my.luxottica.com

$440

Givenchy

The 7152/S, a women’s metal frame with wrapping lens, includes the option of adding crystals. The eye-catching, curved temples include the Givenchy logo on the round tips, adding to the standout features of this style.

(800) 631-1188, mysafilo.com

$450 as shown

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Stella McCartney

What’s in a name? When it comes to the SC0210S, pretty much everything. This bio-acetate style’s temples say it all and make perfect sense for those with a hankering for sparkle.

kering.com

$380

Proof

Made with hand-layered, sustainably sourced wood, the Ontario turns heads with its return-to-nature sensibility. A look inside the temples reveals the quote “Don’t forget your roots.”

iwantproof.com

$114

Guess

There’s no guesswork needed when it comes to the metal GU7645, which makes itself known with a bold GUESS logo on both temples.

(800) 345-8482, marcolin.com

$88

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Betsey Johnson

Giving the temples a frame-front level of priority, polka dots rendezvous with flowers on the arms of the Soul Sister.

(800) 414-7656, imagewear.com

$170

Vera Wang

A full acetate cat eye, the Dasnee ups anyone’s bling factor with a delightful cluster of Swarovski crystals on each temple.

(800) 627-2898, kenmarkeyewear.com

$292

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Vision Expo Gets an Update and More of What You Need to Know for January

Including a resource for women patients with Traumatic Brain Injuries and a new license for luxury car lovers.

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BMW Comes Roaring Into Marcolin Portfolio

Marcolin Group and BMW Group have signed an exclusive worldwide licensing agreement for the design, production and distribution of sunglasses and eyeglasses for BMW, BMW M and BMW M Motorsport labels. Valid for five years, the agreement is effective from Jan. 1, 2020 to December 2024. The eyewear collections will be available worldwide through Marcolin Group’s distribution network and in the travel retail channel. marcolin.com

Vision Expo Reimagined

The Vision Council has reimagined Vision Expo for 2020. With the show’s co-owner, Reed Exhibitions, they will focus on discovery, connection and experience. Refreshed branding, including redesigned logos and tagline — “The Future, Clearly” — along with curated neighborhoods that “optimize the connection between sellers and buyers” will make their debut at the Javits Center in NYC from March 26–29. The first phase will debut three new neighborhoods: The River for design-driven artisanal products, The Union for boutique and premium independent brands, and The Springs, an incubator zone for emerging talent. east.visionexpo.com

Concussions and Women

Little is known about the effects of traumatic brain injuries, such as concussions, on women, because the majority of studies have focused on men. However, one study shows that women athletes are 50 percent more likely than male athletes to have a sports-related concussion. Unfortunately, regardless of gender, for most concussion patients, visual problems are often overlooked during the initial evaluation. To address this, the non-profit NORA and PINK Concussions has developed a new educational resource, “Women and Concussions,” that provides some helpful information on why concussions might affect women differently than men. noravisionrehab.org

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