1 Low vision is a scourge impacting the lives of more than 16 million Americans over 45. Which makes LOW VISION AWARENESS MONTH the perfect time to tell customers how critical annual vision check-ups are to prevent issues. You can also discuss available options for people dealing with this debilitating problem. It’s a message worth repeating this month in your ads, email bulletins and social media. Learn more at preventblindness.org.
7 SUPER BOWL LV. That means pads, pigskin, protective goggles during the game and high-end sunwear at the post-game press conference. Prep your commentary.
8 JAMES DEAN would have been 90 today if he hadn’t died young and left a legacy of era-defining style. On top of teenage angst and causeless rebellion, the other thing he made cool was prescription glasses. Celebrate his contribution to eyewear fashion with a social media tribute.
14 VALENTINE’S DAY offers vision businesses the opportunity to celebrate love for their partners and their eyesight in general: 14% off sales, collections of red-inspired eyewear (rose-tinted glasses anyone?), deals for couples (including exams), love notes in the window … you’re only bound by your imagination.
