Connect with us


Love Notes to Your Customers and More Events for February

Like what do pigskins and designer sunwear have in common? We’ll tell you.




lady in red holding heart balloon

1 Low vision is a scourge impacting the lives of more than 16 million Americans over 45. Which makes LOW VISION AWARENESS MONTH the perfect time to tell customers how critical annual vision check-ups are to prevent issues. You can also discuss available options for people dealing with this debilitating problem. It’s a message worth repeating this month in your ads, email bulletins and social media. Learn more at

7 SUPER BOWL LV. That means pads, pigskin, protective goggles during the game and high-end sunwear at the post-game press conference. Prep your commentary.

8 JAMES DEAN would have been 90 today if he hadn’t died young and left a legacy of era-defining style. On top of teenage angst and causeless rebellion, the other thing he made cool was prescription glasses. Celebrate his contribution to eyewear fashion with a social media tribute.

14 VALENTINE’S DAY offers vision businesses the opportunity to celebrate love for their partners and their eyesight in general: 14% off sales, collections of red-inspired eyewear (rose-tinted glasses anyone?), deals for couples (including exams), love notes in the window … you’re only bound by your imagination.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at


Turn Patients Into Loyal Eyewear Shoppers

80% of patients are browsing eyewear online, are you influencing patients online before your competition? Join thousands of practices thriving with Optify, voted the #1 optical sales tool by EyeVote. Empower your opticians to save time, increase optical revenue, and maximize your EHR data and website with a seamless optical plug-in that keeps patients buying from YOU! Now through August 31st receive a $25 UberEats® gift card when you complete a 15 min demo. Book your demo here..

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular

Link partner: indobet autowin88 vegasslot77 mantra88 ligasedayu warungtoto login sbobet vegas4d indobet ingatbola88 ligaplay dewagg hoki368 qqnusa ligagg zeus138 bro138 bos88 ligaciputra