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Love Notes to Your Customers and More Events for February

Like what do pigskins and designer sunwear have in common? We’ll tell you.




lady in red holding heart balloon

1 Low vision is a scourge impacting the lives of more than 16 million Americans over 45. Which makes LOW VISION AWARENESS MONTH the perfect time to tell customers how critical annual vision check-ups are to prevent issues. You can also discuss available options for people dealing with this debilitating problem. It’s a message worth repeating this month in your ads, email bulletins and social media. Learn more at

7 SUPER BOWL LV. That means pads, pigskin, protective goggles during the game and high-end sunwear at the post-game press conference. Prep your commentary.

8 JAMES DEAN would have been 90 today if he hadn’t died young and left a legacy of era-defining style. On top of teenage angst and causeless rebellion, the other thing he made cool was prescription glasses. Celebrate his contribution to eyewear fashion with a social media tribute.

14 VALENTINE’S DAY offers vision businesses the opportunity to celebrate love for their partners and their eyesight in general: 14% off sales, collections of red-inspired eyewear (rose-tinted glasses anyone?), deals for couples (including exams), love notes in the window … you’re only bound by your imagination.



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

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