(PRESS RELEASE) CINCINNATI, OH — To celebrate World Sight Day on October 14, a group of leading global vision organizations will launch a global landmark activation, where consumers across the world can see eye checks at some of the most recognizable landmarks around the world, from Tanzania’s Mount Kilimanjaro and the London Tower Bridge to The Gateway to India and New York’s Brooklyn Bridge.
This event is part of the #LoveYourEyes global vision campaign, launched in September to educate people on the importance of eye health and clear sight, and to encourage one million people around the world to get their eyes checked by World Sight Day, October 14. To date, more than 471,443 eye checks / eye exams have been committed.
OneSight is partnering with the International Agency for the Prevention of Blindness (IAPB) and other vision care supporters on this campaign as part of their commitment to bringing vision care access to the 1.1 billion people worldwide who need it.
As part of the global landmark activation, OneSight, on the eve of World Sight Day, will check kids’ vision and showcase the highly recognizable Brooklyn Bridge from Brooklyn Bridge Park in New York.
“While these landmarks represent some of the most recognizable sights in the world, more than 1 billion people globally lack the ability to see them clearly,” said K-T Overbey, President and Executive Director, OneSight. “This vision care gap can hold individuals back from education, employment and the ability to achieve their full potential.”
“To alleviate this barrier, OneSight works to provide access to eye exams and glasses for people all over the world,” continued Overbey. “World Sight Day is an important time of the year to shine a light on this critical health issue and have the world come together to support vision care access for all.”
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Global Landmark Activation
Consumers globally are invited to follow along from New York City, to Tanzania and beyond, to see some of the most recognizable landmarks in the world and learn more about the importance of vision care.
Landmarks featured will include:
- New York, USA – Brooklyn Bridge
- Tanzania – Mount Kilimanjaro
- London – Tower Bridge
- India – The Gateway to India
- New Zealand – Bluff Point
- Nepal – Fishtail Mountain
- California, USA – Santa Barbara Beach
Among other key locations in Papua New Guinea, Bangladesh, Dubai, Zimbabwe, Uganda, Guatemala, and Paraguayan Chaco.
To follow along and see eye checks take place at landmark locations around the world, visit the IAPB’s social media platforms on Wednesday, October 13 and Thursday, October 14.
OneSight has also rolled out several other vision activities to celebrate World Sight Day:
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- #ShareTheLove💙 Social Campaign – OneSight launched the #ShareTheLove💙 social media campaign where people around the world can participate by creating a heart with their fingers, holding it up to one of their eyes, and snapping a photo. For each picture that is shared with the hashtag #ShareTheLove💙 on social media, sponsor Fidelity Security Life Insurance Company will help fund an eye exam for someone in need, with a donation up to $10,000. To learn more, go to www.OneSight.org/love
- U.S. Vision Clinics – to provide eye exams and glasses to kids and adults across the United States, OneSight has already hosted two vision clinics in Pittsburgh, PA and Des Moines, IA, and this week will host vision clinics in:
- Oct. 11-15: Kansas City, MO – sponsored by Fidelity Security Life Insurance Company
- Oct. 13-17: Brooklyn, NY – sponsored by Fidelity Security Life Insurance Company, EyeMed Vision Care, Asurion, ABCO Safety
- Children’s Educational Campaign – through a global partnership with Nickelodeon, OneSight and Nickelodeon recently launched Framing the Future, a campaign to educate and engage kids and their families on the importance of eye health, clear vision and access to vision care on a global scale. The campaign is supported by a digital educational hub full of fun learning activities where kids can pledge to protect their eyes and become Junior Glasses Champions. To participate, visit www.OneSight.org/kids
- Global Vision Activities – throughout the world, OneSight is hosting a variety of vision programs to educate local communities on the importance of eye health and vision care. A listing of activities can be found at www.OneSight.org/love.
- United Nations Vision Event – the IAPB, with the help of OneSight, will host a vision screening with members of the United Nations in New York.
- Online Vision Check – OneSight offers a free Online Vision Check for anyone to easily check their eyes to determine recommended next steps including an eye exam by an optometrist. Visit www.OneSight.org/Vision-check.
To learn more about World Sight Day activities, vision care and how to get involved, visit www.OneSight.org/love.
