(PRESS RELEASE) CHATSWORTH, CA — Southern California endured devastating wildfires in January 2025, resulting in over $20 billion in estimated damages and profound hardship for countless residents and businesses. Amid the tragedy, we have witnessed incredible acts of courage and solidarity. Nearly 15,000 fire fighters, some from as far away as Maine, have rallied together to combat the fires and protect the region. The bravery and resilience of these first responders, along with the perseverance of affected communities, exemplifies people’s best in times of crisis.
LTD Eyewear, established in 1949 and a member of the Southern California community since the 1970s, feels a deep responsibility to give back to the region that has supported us for decades. To assist those who lost their eyewear in the fires and to support the heroic first responders, LTD Eyewear is donating up to $250,000 worth of optical frames. Donations up to 10% of each customer’s 2024 purchases are available exclusively to our valued customers who are licensed eye care professionals in Southern California.
Eye care professionals interested in participating are encouraged to contact us directly for more information. Together, we can help rebuild lives and extend our gratitude to the heroes who risked everything to protect our community.