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Luneau Technology Rebrands as Visionix

The company launched its rebrand on March 31.

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PARIS — Luneau Technology has rebranded as Visionix.

The goal of the change was “to respond to its recent accelerated growth and renew its corporate vision,” according to a press release. The changes, which include a new visual identity, went live March 31.

“We have grown our business significantly over the past several years, and our new brand reflects that transformation,” said Dr. Marc Abitbol, CEO and president of Visionix. “Today, Visionix offers an integrated range of multimodal products serving primary eye care professionals. Our ambition is to be a world-class leader and the first choice for helping providers simplify their patients’ access to visual health.”

With the rebranding, Optovue is transitioning to a product brand for Visionix’s OCT and OCTA line. France-based Luneau announced its merger with Optovue, a medical device company, headquartered in Fremont, CA, in September. Optovue develops high-speed OCT and OCT-A technology to diagnose and manage eye diseases.

Apart from Luneau and Optovue, other Visionix brands include Briot (finishing), Weco (finishing), Visionix (diagnosis and refraction) and Next Sight (fundus camera and telehealth solutions).

The group has 700 employees in 120 countries.

North America “is a primary focus of the new group,” according to the company.

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As a result of the merger with Optovue, the North American organization tripled its team of field representatives for Sales, Service, and Clinical Application, introducing more specialized professionals to consult with ECPs throughout the buying process and beyond. Dan McNulty continues to lead the expanded team as President for its commercial organization in North America.

According to McNulty, “Our goal has been and will always be to improve access to forward-thinking technology that transforms the patient experience. The addition of Optovue into our range of offerings for the medical eye care market makes us an ideal partner because we are uniquely positioned to provide a complete end-to-end solution in retail, refraction, and medical markets for primary eye care.”

Visionix: New technology to help Practitioners detect a range of eye health symptoms

For the first time at Vision Expo East, Visionix will introduce a remote-ready refraction and screening technology suite integrating its most advanced multi-modal devices. The next-generation Visionix platforms offer varying levels of patient data integration, and the most advanced solutions offer multiple test functionalities in a single device—providing all necessary data for a comprehensive exam with significantly less patient movement from instrument to instrument.

The second-generation Eye Refract is a highly automated and dynamic binocular, wavefront-based refraction system that includes a digital acuity short chart and the VX40 lens analyzer.

The newest addition to its multi-modal screening line is VX650 which combines a 45- degree fundus camera with a plethora of technologies in one single device, including: Shack-Hartmann Wavefront based anterior segment analysis, including Autorefraction/Keratometry, Placido Ring Corneal Topography, Anterior/Posterior Corneal Tomography, Aberrometry, Retro-Illumination, Anterior Chamber Analysis, Pachymetry, Scheimpflug Imaging, and Non-Contact Tonometry.

VX650 integrates seamlessly with the compact Eye Refract and can be placed on a single tabletop or set up separately in a five square feet pre-test room, offering a complete suite with a small footprint. The optional table’s ergonomic design even allows a wheelchair to fit comfortably, an excellent benefit for practitioners who see patients with mobility issues.

Optovue: An OCT and OCTA for every practice

The company will be unveiling its expanded product line at Vision Expo East, with a wide range of OCT technology alongside its screening, refraction, and optical brands. The Optovue line offers high-speed OCT and OCT-A technology to equip providers with the best imaging tools to diagnose and manage eye diseases. The company’s most advanced solution today is the Optovue Avanti Widefield OCT which offers state-of-the-art imaging from the cornea to the choroid with exclusive technology that will change your approach to disease diagnosis and management.

ECPs can add Optovue AngioVue OCT Angiography (OCTA) to the Avanti platform to bring non-invasive vascular imaging with measurement tools to your practice. Practices can ease into OCTA with AngioVue Essential or choose AngioVue Comprehensive to access all available OCTA features.

Briot and Weco: Continuing a legacy in Optical innovation

The company’s legacy brands, Weco and Briot, were established in 1913 and 1936, respectively; and continue to be the leading brands in finishing technology platforms for Optical and Retail practices. Briot Couture, its newest edger initially unveiled at Vision Expo West 2021, makes its debut at Vision Expo East. It is a highly intuitive finishing solution for any Optical that combines an edger with a state-of-the-art tracer-blocker unit.

Inspired by the popular Briot Attitude edger, Couture is the first finishing platform that is powered by virtual 3D rendering technology, allowing Opticians to visualize the final output before edging. A range of finishing technologies will be available for a live demo and ROI consultation at Vision Expo East.

ECPs can experience the new products firsthand by requesting a live demo or scheduling a virtual demo with a Clinical and Optical Specialist. These new technologies aim to transform and improve access to all patients in the United States and Canada and help preserve their visual health. To learn more, click here.

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