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Luxottica Wholesale N.A. Announces New Customer Centric Sales Structure




Luxottica Wholesale N.A. Announces New Customer Centric Sales Structure

(Press Release) Luxottica Wholesale North America has created dedicated teams focused on the Optical and Premium Sun markets.

Ludo Ladreyt has been appointed to the newly-created role of Senior Vice President, Sales for the N.A. Optical Channel.

Ludo most recently served as Vice President of Sales and Marketing for Canada. Under his leadership, the organization delivered record growth last year in Canada during a key transitional moment. Prior to Canada, Ludo successfully built the US Key Account Channel to serve the growing needs of both National and Regional accounts.

All optical customers from Independent to Key Account will now be served under one dedicated and customer-centric sales structure.

Reporting to Ludo will be Alessandro Baronti and Nicola Perini (US Independents), Alessandro Lucanto (Key Accounts), Jennifer Brown (Business Development) and the Canadian Independent and Key Account channels.


Leading the further development of the Premium Sun category in N.A., Peter Guthy, will continue as Vice President of Sales for Department Stores. Peter and his team also oversee the Boutique, Premium and fast growing e-commerce channel for Luxottica.

“The Premium Sun category remains one of the industry’s greatest opportunities for growth – today only 1 in 10 pairs of sunglasses sold provides the type of high quality design and UV protection that consumers need and desire,” says Holly Rush, President of Luxottica Wholesale N.A.

“At the same time, the optical market is transforming at an accelerated pace and to continue leading the development of the market, we need clear oversight across segments.”

“This new structure is a natural evolution of our business growth and we believe it will enable us to achieve our long range vision, while improving our service to the market,” Rush concluded.


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