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Luxury Eyewear Maker Puts Shoppable ‘Vintage Vaults’ in its Stores

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Patrons are treated to a blast from the past.

Walk into any one of Cutler and Gross’s eight retail locations and you’ll find something you won’t find in many other shops. Observer writes that the London-based eyewear brand has installed a “Vintage Vault” in each store, allowing shoppers to peruse frames that go as far back as 1969. “The Vintage Vault came to be in the ’90s due to the era’s frenzy for vintage clothing. The brand’s co-founder Tony Gross came up with the idea and treated it as a personal project, displaying frames of his own design alongside styles he found while traveling the world.”

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