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Luxury Optical Holdings Names Chief Creative Officer

He will oversee design and creative for Robert Marc NYC and Morgenthal Frederics.

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Jeff Press

(PRESS RELEASE) NEW YORK – Luxury Optical Holdings announces the promotion of Jeff Press to the role of chief creative officer, overseeing product design and creative for Robert Marc NYC, Morgenthal Frederics, and its designer collaborations including Oscar de la Renta and Monse.

“Jeff is never happier than when he’s in a fantastic optical store; it is his primary source of energy. With his exhaustive knowledge of the category and insight as a licensed optician, Jeff brings with him a unique perspective and expertise to the role,” said Timothy Mayhew, CEO of LOH.

“Over the past 20 years, he has been instrumental in building Morgenthal Frederics into a world-class brand and demonstrated tremendous range in designing eyewear collections for brands as diverse as Monse and Oscar de la Renta. He has already begun to apply that same creative spirit to Robert Marc NYC.”

Press began his career at Robert Marc NYC in 1996 before training under Richard Morgenthal, eventually becoming an optician in 2001. As he continued to hone his talent over the years, Press touched nearly every aspect of the business, and saw an opportunity to experiment with natural materials, eventually creating the largest and most successful buffalo horn eyewear collection in the world. His innovative designs and techniques earned him membership to the CFDA in 2015 and have made him a sought-after collaboration partner, not only in the fashion space but with industry leaders in the optical world, including Mykita, Maybach, Matsuda and Chrome Hearts.

With the elevation of Press to chief creative officer, LOH takes another important step to cementing its position as the leading independent eyewear company competing on the basis of opticianry.

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With LOH’s commitment to invest in product and creative, Press has already begun to reshape his organization including the development of world-class design and marketing teams. In collaboration with top New York-based creative agencies Some Kinda Love and ForceMAJEURE, Press spearheaded the rebranding of Morgenthal Frederics and Robert Marc NYC respectively, with the former having relaunched last summer and the latter making its debut at Vision Expo East.

“I’m motivated by the opportunity to create products and craft stories that make people feel truly special,” said Press. “I strive to execute ideas that make them feel beautiful, confident and comfortable. Unique eyewear designs can transform a face like nothing else.”

The spring 2019 campaigns for both Morgenthal Frederics and Robert Marc NYC offer a first glimpse into Press’ direction for the brands. Robert Marc NYC’s “New Light” campaign celebrates the brand’s Gotham roots with photography by Arnaud Montagard that plays with the evocative shadows and light of New York City.

For Morgenthal Frederics, Press worked with photographer Chris Chieco to develop “The Expressionists” honoring the creative individuals for whom he designs. Featuring striking imagery of talents as diverse as American Ballet Theatre principal dancer James Whiteside, photographer/filmmaker Warren Elgort, tattoo artist Friday Jones, and astrophysicist Christine Angel McLaren de Riordan, the campaign explores individuals’ very personal relationship with eyewear.

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Press Releases

Morel’s Wins the 25th Annual Communicator Award of Excellence

It wins the award in the B2B category.

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(PRESS RELEASE) WYCKOFF, NJ — Morel, the French reference in eyewear, established in 1880, is very excited to receive a Communicator Award for the 2018 B2B campaign, See More, See Morel.

This international award was granted in recognition of Morel’s 360° communication campaign, launched at Silmo 2018. The new campaign features circles that are multicolor and fun, leaving an everlasting footprint. More than just an image, the circles blend Morel’s rich heritage and expertise in designs.

The Morel team is honored to accept the award and be on the lookout for the See More, See Morel campaign on Morel’s advertisements.

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Press Releases

Marcolin Group Announces Operational Changes

This is part of an agreed-upon plan between the parties involved.

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Giovanni Zoppas

(PRESS RELEASE) LONGARONE, BL — Marcolin Group, one of the worldwide leading eyewear companies, announces that Giovanni Zoppas is leaving his responsibilities in the group, while still remaining as a director of the board.

Giovanni Zoppas moves on to Thélios in the role of CEO and general manager of the joint venture established by Marcolin with the LVMH Group.

This is part of an agreed-upon plan between the parties, aimed at maximizing the overall value of Marcolin Group.

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Press Releases

House Subcommittee Urges FTC to Modernize Contact Lens Verification Process

Patient safety advocates have repeatedly called attention to flaws in current rules related to prescription verification.

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(PRESS RELEASE) WASHINGTON – The Health Care Alliance for Patient Safety (Alliance) this week expressed its support of the House Committee on Appropriations for urging the Federal Trade Commission (FTC) to update the process by which contact lens prescriptions are verified.

The Committee report, which accompanies the Financial Services and General Government (FSGG) funding bill, comes as the FTC is accepting additional public comments on the proposed Contact Lens Rule. Patient safety advocates have repeatedly called attention to flaws in current rules related to prescription verification.

The FSGG report, which can be read here, states:

Contact Lenses. — In May, the FTC released a Supplemental Notice of Proposed Rulemaking detailing potential adjustments to its proposed changes to the Contact Lens Rule. This ensures that the FTC will receive additional input from the public and stakeholders on potential improvements to the rule to address patient safety and enforcement mechanisms, among other issues. The Committee urges the FTC to address the need for the prescription verification process to be modernized to provide for adequate enforcement of the law.

Thomas Swinnen, North America President of Johnson & Johnson Vision Care, Inc. and member of the Alliance, stated, “This report language reflects the importance of amplifying patient eye health and safety issues with policymakers. We’re pleased that the Committee recognizes the need to modernize the prescription verification process—a critical step in maintaining the doctor-patient relationship at the center of patient care.”

For several years, Alliance members and patient safety advocates have called for updated verification methods that would ensure patients receive the proper medical devices they were prescribed by their eye care professional.

In 2018, the Alliance submitted comments to the FTC that highlighted the problems with the current prescription verification system. The comments read, in part, “FTC action to modernize its guidance around passive-verification communication while excluding antiquated technology (e.g. robocalls) would provide greater documentation and the possibility of greater oversight in the [prescription] verification process. Greater oversight, understanding and documentation will ultimately create a safer and more efficient environment for contact lens wearers and the verification of their prescriptions through clearer, concise and accurate communication between the prescriber and the seller.”

“The doctor-patient relationship is central to the widespread enjoyment of contact lenses. A key part of that equation is ensuring what was prescribed is ultimately provided, as each contact lens is precisely selected for a patient’s specific vision and health needs,” said Michele Andrews, OD, Senior Director, North American Professional & Academic Affairs, CooperVision. “We are committed to advancing healthy contact lens wear for millions of consumers and encourage the FTC to share in this responsibility by addressing and fixing outmoded verification techniques.”

The Alliance encourages patients to share their stories of how antiquated technology in the prescription verification process has been detrimental to their vision health. To share your story and tell the FTC to protect patient safety, visit www.PatientSafetyToday.com/Share_Your_Story.

Deanna Alexander, OD, chairwoman of the Alliance, concluded, “For a significant period of time, patient safety advocates, like the members of the Alliance, have shared the potential dangers that could stem from the FTC’s current rules related to contact lens prescription verification. Now, as Congress makes it clear that they believe it’s time for a verification system that protects patients’ vision health, the Alliance is hopeful that the FTC will carefully consider adjustments to the Contact Lens Rule to better safeguard patients.”

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