Headlines

LVMH Becomes Full Owner of Thélios

LVMH will “further strengthen its presence in the eyewear industry leveraging its Italian savoir-faire, and for Marcolin to pursue future strategic investments.”

Published

2 years ago

December 11, 2021

INVISION Staff

LVMH Moët Hennessy Louis Vuitton is buying Marcolin’s 49 percent stake in eyewear manufacturer Thélios.

Marcolin and LVMH created Thélios as a joint venture in 2017.

The new deal “represents an opportunity for LVMH to further strengthen its presence in the eyewear industry leveraging its Italian savoir-faire, and for Marcolin to pursue future strategic investments,” according to a press release.

Separately, Marcolin will buy back the 10 percent stake LVMH owns in Marcolin. LVMH acquired the stake when Thélios was founded.

WWD reports that Thélios produces for Berluti, Celine, Dior, Fendi, Fred, Kenzo, Loewe, Rimowa and Stella McCartney.

“The general consensus is that Thélios will gradually produce eyewear collections for most if not all the brands under the LVMH umbrella,” the publication explains.

Turn Patients Into Loyal Eyewear Shoppers

80% of patients are browsing eyewear online, are you influencing patients online before your competition? Join thousands of practices thriving with Optify, voted the #1 optical sales tool by EyeVote. Empower your opticians to save time, increase optical revenue, and maximize your EHR data and website with a seamless optical plug-in that keeps patients buying from YOU! Now through August 31st receive a $25 UberEats® gift card when you complete a 15 min demo. Book your demo here..