Connect with us


Magazine Tracks the Celebrity Allure of Ray-Ban Wayfarers




For one thing, their shape “hints at dangerousness.”

From James Dean to James Franco, the celebrity world has taken to Ray-Ban Wayfarers for generations, making the brand a phenomenon of marketing as well as fashion. Adweek takes a look at the enduring success of the sunglasses that hit the market in the 1950s. “Fresh from the drafting table of Raymond Stegeman, Wayfarers were unlike any other eyewear that had come before,” says the magazine. “Made of plastic instead of metal, its temples flared, the Wayfarer was a rebellious thing.” Indeed, according to one critic, the Wayfarer’s “distinctive trapezoidal frame” hints at “dangerousness.”

Read more and see images at Adweek


Meet the Next Generation of Smart Glasses

Ray-Ban Meta is now available with a full range of lenses, as a complete pair or edged lens. Prescription orders eligible through select insurance providers, including Eyemed and private pay. The Ray-Ban Meta collection combines iconic design with cutting-edge technology. Capture life’s best moments and livestream to Facebook and Instagram with an upgraded 12 MP camera and five-mic system. Stay connected with hands-free calls and messages. Listen to your favorite tracks through built-in speakers. Spark your creativity, get information and control your glasses with your voice – powered by Meta AI. All while keeping your phone in your pocket. For more information, visit here.

Promoted Headlines

Most Popular