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Woulda Coulda Shoulda

Make That Difficult Patient a Chain Store’s Problem

What you’d have said to that rude, frustrating or clueless patient …

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Published

6 years ago

on

“I suggest you go to a chain store where you might get better service.”

To one of those rare belligerent customers: “We do recommend they go elsewhere. By traveling to another office they might calm down and we rarely see them again, as we don’t need their business or appreciate the disruption to our office.”

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Since launching in 2014, INVISION has won 31 international journalism awards for its publication and website, including the prestigious Neal Award for Best Single Issue in 2019. In 2024, the publication celebrates its 10th anniversary of serving eyecare professionals. Contact INVISION's editors at editor@invisionmag.com.

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