Connect with us

Manager's To-Do

Make Your Holidays Rock and More To-Dos for December and January

Make it a rule: Everyone must greet each other with a cheery “Happy Holidays!”

mm

Published

on

Make Your Holidays Rock and More To-Dos for December and January

Dec 4-9

STAFF The last month of the year is one of the busiest. No better time to work on cross training. Shake up your roster, pick mentors/mentees and benefit from disruption.

MARKETING Prepare an offer for clients who make their first purchase this month — perhaps a voucher to get them back in. (Expiration dates encourage action.)

Dec 11-16

MEDIA Pitch a story to local media about how people can use flex dollars for eyecare and prescription eyewear in December and any January grace period they may have.

MARKETING Post a daily gift idea online. On Instagram, photos of daily best-sellers; on FB, a reminder: “Time flies, benefits end soon.”

Dec 18-23

IN-STORE Double-check every inch of case and window glass is sparkling. Don’t let smudges plant seeds of doubt in customers’ minds.

CUSTOMER SERVICE Make it a rule: Everyone must greet each other with a cheery “Happy Holidays!” each day. When all is said and done, you sell relief, and the staff’s good mood determines much of your success.

Advertisement

Dec 25-30 

INVENTORY It’s time for that semi-annual frame inventory. Figure out what products failed to live up to expectations in terms of ROI.

DECORATIONS Did you see an adorable reindeer lawn ornament but didn’t want to splurge? The weeks after the holiday are an ideal time to buy next year’s decorations.

2018

Jan 1-6

DATABASE Enter all that customer data you collected in the last few weeks. 

STRATEGY Organize a staff retreat to review peak season sales. Go over your flex-dollar sales, marketing campaigns, the competition’s efforts. What did you learn?

STAFF Take them for a bite to eat and talk one-on-one about their year. Ask them: What do you need from me this year? How’s your life? People most often just want a chance to be effective.

Jan 8-13

FINANCES Get an early start on your taxes. On average, small-business owners spend more than 40 hours filing their federal taxes every year. Account for items lost to theft, disappearance or damage. They may be tax deductible.

Advertisement

OPERATIONS Create a new on-hold message touting your brand, specials.

Jan 15-20

SALES Develop a question checklist to sell additional eyewear to customers: Do you play sports? How much “screen time” do you get?

BUYING Vision Expo East gets closer every week. Prepare to be organized and professional in front of your vendors. Set up appointments — don’t just “swing by.” Get numbers so you can contact them at the show.

Jan 22-27

MARKETING Spring is health fair season. These events are a proven way to drive new traffic to your office, be it those with the same coverage or just within your market. What’s planned in your area?

HUMAN RESOURCES Study 401(k) programs for yourself and your employees. (One of the best ways around to keep staff long-term.)

Advertisement

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

SPONSORED VIDEO

Turn Patients Into Loyal Eyewear Shoppers

80% of patients are browsing eyewear online, are you influencing patients online before your competition? Join thousands of practices thriving with Optify, voted the #1 optical sales tool by EyeVote. Empower your opticians to save time, increase optical revenue, and maximize your EHR data and website with a seamless optical plug-in that keeps patients buying from YOU! Now through August 31st receive a $25 UberEats® gift card when you complete a 15 min demo. Book your demo here..

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Facebook

Most Popular

Link partner: indobet autowin88 vegasslot77 mantra88 ligasedayu warungtoto login sbobet vegas4d indobet ingatbola88 ligaplay dewagg hoki368 qqnusa ligagg zeus138 bro138 bos88 ligaciputra