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Many Reasons to Keep Candy Handy and More Events for October

And an opportunity to adorn your store with teddy bears galore.

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1 Most eye injuries are caused by the mundane, like dust, splinters or a stray elbow. But there’s nothing ordinary about the damage. Most eye injuries are totally preventable thanks to protective wear. That’s why education is an important part of EYE INJURY PREVENTION MONTH. You have the knowledge and the products. Use this day to spread the word.

12 On NATIONAL BRING YOUR TEDDY BEAR TO WORK DAY, put a few glasses-wearing teddies in your windows. Shades and teddy bears are an irresistible combination.

15 100 years ago today, a candy company employee named Herbert Birch Kingston thought it would be neat to hand out candy to orphans … and SWEETEST DAY was born. Today, celebrate “fall’s answer to Valentine’s Day” by adding a sweetener (financial or literal) to every customer encounter.

31 Break out the (marketing) tricks. Break out the treats. HALLOWEEN is here! Encourage staff to dress up and post photos. A good low-key date to kick off your holiday season campaigns.

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