Connect with us

Headlines

Marchon Acquires Majority Stake Of Joint Venture Partner

mm

Published

on

It’s part of the company’s international growth plans.

(Press Release) Marchon Eyewear Inc., a manufacturer and distributor of eyewear and sunwear, announced the acquisition of a majority interest in the company’s exclusive distributor in Turkey, Enternasyonal Gözlük, now operating as Marchon Turkiye.

The deal closed on July 28.

This acquisition is in line with Marchon’s overarching international expansion plans and growth objectives. Turkey is a sizable and growing market, which is rapidly advancing in population and affluence with an important and relatively young, fashion-conscious demographic.

“This is an important and strategic acquisition which allows us to take a majority ownership interest in our business and distributorship in Turkey,” said Nicola Zotta, president & CEO of Marchon. “We have found fantastic partners in Enternasyonal Gözlük and we are pleased to expand our relationship with them and our presence in Turkey. Since we began working with their organization almost a decade ago, the team has successfully grown the business in Turkey, despite the fluctuating political and economic climate. Now that we are directly invested, we plan to accelerate our growth with the goal of Turkey becoming one of our top 10 global markets.”

Advertisement

Enternasyonal Gözlük was formed in July 2010, headed by principals Emre Başıbüyük and Oktay Apaydın, to distribute Marchon’s portfolio of licensed eyewear products. The principals had previously worked with Marchon in the region since September 2008 as exclusive distributors of Marchon’s Nike Vision eyewear in Turkey.

“Given our long and valued relationship, we are honored to join forces with Marchon in Turkey,” said Başıbüyük. “We share the same values and strategic goals for the business and we are committed to rapidly growing Marchon’s market share in Turkey.”

Marchon markets its products under brand names including Airlock, Calvin Klein, Chloé, Columbia, Diane von Furstenberg, Dragon, Etro, Flexon, G-Star RAW, Karl Lagerfeld, Lacoste, Liu Jo, Longchamp, Marchon NYC, Marni, MCM, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John and Skaga. Marchon distributes its products through a global network of subsidiaries and distributors, serving over 80,000 accounts in more than 100 countries. Marchon is a VSP Global company.

SPONSORED VIDEO

Crizal® Sapphire™ HR: Invisible Shield of Protection

Your patients’ main concerns of anti-glare, scratch resistance, and easiness to clean are covered. Crizal Sapphire HR, the latest and most advanced product in the Crizal No-Glare range, is now widely available across lab networks and through all major managed vision care providers. Crizal Sapphire HR is available with Essilor’s advanced lens designs such as Varilux® progressive lenses and Eyezen® enhanced single vision lenses. Click here to learn more. *External laboratory tests and internal technical tests – 2020. Compared to the competitor most known lens-brands by consumers (2019 external brand tracking in 11 countries). The word ’overall’ refers to anti-reflective coatings important criteria, ranked through an external quantitative consumer study – 2019.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Advertisement

Most Popular