Connect with us

Press Releases

Marchon and Karl Lagerfeld Renew Exclusive Global Eyewear Licensing Agreement

They first engaged as licensing partners in 2013.




(PRESS RELEASE) NEW YORK — Marchon Eyewear, Inc., one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses, and KARL LAGERFELD, the fashion brand with the iconic vision and design aesthetic of its founder, celebrate the multi-year renewal of their global eyewear licensing agreement.

Marchon and KARL LAGERFELD first engaged as licensing partners in 2013, and this long-term renewal reaffirms the strong alliance between the two companies. Over the years, KARL LAGERFELD eyewear has grown as part of its parent brand’s continued success, and it’s been increasingly involved in partnerships and special projects that perfectly capture the brand’s DNA.

“We are very proud to continue our longstanding and successful partnership with KARL LAGERFELD,” said Thomas Burkhardt, senior vice president of Global Brands, Marketing & Design at Marchon Eyewear, Inc. “KARL LAGERFELD isa key brand in our global Fashion portfolio, and we are looking forward to partnering with the team, to create the same fashionable and bold eyewear styles that customers expect to see.”

“Karl made eye fashion a key statement of his iconic look,” said Pier Paolo Righi, CEO and president at Karl Lagerfeld. “Marchon has for many years been helping us to translate his very own iconic attributes into very distinct eyewear. We’re very excited extending this great partnership and taking it into the future.”

KARL LAGERFELD eyewear is sold worldwide in select optical retailers, department, and specialty stores, and online here.



🦸 Opticians Are Your Optical Selling Superheroes

🏆 Save time, increase capture rate, maximize your EHR data and website with a seamless optical eCommerce plug-in that keeps patients buying from YOU 🎯 Now through August 31st when you complete a 15 min demo receive a $45 Target® gift card. Book your demo here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.


Most Popular