Connect with us

Press Releases

Marchon and Karl Lagerfeld Renew Licensing Deal




Marchon and Karl Lagerfeld Renew Licensing Deal(PRESS RELEASE) PARIS, FRANCE & NEW YORK – Marchon Eyewear Inc. and designer lifestyle brand Karl Lagerfeld announced the long-term, multi-year renewal of their global eyewear licensing agreement.

The strategic licensing alliance is for the exclusive worldwide design, development, production and distribution of men’s and women’s ophthalmic and sunglass collections under the Karl Lagerfeld brand. Marchon and Karl Lagerfeld first became global licensing partners in 2007, with the brand’s debut collections launching in 2008. Today, the sun and ophthalmic collections are sold worldwide in select optical retailers, department and specialty stores.

“Over the past 10 years, Marchon has proven to be a trusted partner that shares our passion for premium quality product and cutting-edge design innovation,” said Pier Paolo Righi, CEO of Karl Lagerfeld. “As we continue to grow our overall business, we look forward to further expanding our iconic eyewear across the globe.”

“We are very proud to continue our longstanding partnership with Karl Lagerfeld, one of the most influential and visionary luxury fashion brands today,” said Nicola Zotta, CEO and president of Marchon Eyewear. “We look forward to continuing to collaborate with this innovative, fashion-conscious brand to captivate our consumers and successfully grow the Karl Lagerfeld eyewear business globally.”

Karl Lagerfeld’s portfolio includes ready-to-wear for men and women, childrenswear, bags and small leather goods. Additional collections include watches, eyewear, footwear, perfumes, candles and fashion jewellery. In 2016 the company launched Karl Lagerfeld Paris, which brings Parisian-inspired styles to North America. The brand also introduced bridal fine jewelry and will launch a men’s tailored collection in North America in 2017.

Karl Lagerfeld’s expanding network includes over 80 mono-brand points of sale worldwide, plus a premium wholesale presence in Europe, the Middle East and Asia. The global women’s flagship store on KARL.COM reaches 96 countries and reflects Karl Lagerfeld’s expertise in engagement through digital innovation.




Turn Patients Into Loyal Eyewear Shoppers

80% of patients are browsing eyewear online, are you influencing patients online before your competition? Join thousands of practices thriving with Optify, voted the #1 optical sales tool by EyeVote. Empower your opticians to save time, increase optical revenue, and maximize your EHR data and website with a seamless optical plug-in that keeps patients buying from YOU! Now through August 31st receive a $25 UberEats® gift card when you complete a 15 min demo. Book your demo here..

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular