Connect with us

Press Releases

Marchon and Lacoste Renewal Eyewear Licensing Deal

The agreement is for the exclusive design, development, production, and distribution of ophthalmic and sunglass collections under the Lacoste brand.

mm

Published

on

Marchon and Lacoste Renewal Eyewear Licensing Deal

(PRESS RELEASE) NEW YORK — Marchon Eyewear, Inc., one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses, and Lacoste, S.A., the French fashion sport brand, announced the long-term, multi-year renewal of their global eyewear licensing agreement.

This agreement is for the exclusive design, development, production, and distribution of ophthalmic and sunglass collections under the Lacoste brand. This renewal confirms the strong alliance between the two companies since Marchon and Lacoste first engaged as licensing partners in 2011. Over the years eyewear has not only grown alongside its parent brand’s successful trajectory, but also been increasingly involved in Lacoste’s partnerships and special projects, such as the launch of the Novak Djokovic and Roland Garros eyewear collections and the sponsoring of The Miami Open and Rolex Shanghai Masters tennis tournaments.

“We are incredibly proud to continue our longstanding and successful partnership with Lacoste,” said Nicola Zotta, President & CEO of Marchon Eyewear, Inc. “Lacoste represents a core pillar of our global Lifestyle portfolio, and we are confident that our teams will continue to create eyewear offerings that drives the Lacoste business forward.”

“We are pleased to continue our partnership with Marchon, with whom we succeeded in developing strong collections in line with Lacoste’s DNA,” said Catherine Spindler, Chief Brand Officer of Lacoste. “Eyewear is an important category for our brand, which perfectly complements the Lacoste silhouette in terms of style, innovation and creativity. We have great ambitions in this category, where our fashion sport brand has a lot of potential.”

Lacoste eyewear is sold worldwide in select optical retailers, department and specialty stores, Lacoste boutiques and online at www.lacoste.com and www.eyeconic.com.

Advertisement

SPONSORED VIDEO

Sponsored by Shamir

Customer Focused, Service Oriented, Forward Thinking

Shamir is the recognized world leader in custom-designed technology for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch.

Click here for more information.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular