(PRESS RELEASE) NEW YORK & AALEN, GERMANY — Marchon Eyewear, Inc., one of the world’s largest manufacturers and distributors of quality eyewear and sunwear, and ZEISS Vision Care announced that they have entered into an exclusive, long-term global licensing agreement for optical eyewear and sunglasses.
The first eyewear collection developed under the licensing agreement will roll-out globally beginning Spring 2022. In advance of that, a capsule collection comprised of nine optical styles will be previewed in Fall 2021 under Marchon’s Altair portfolio, and available exclusively in the US market.
“We are very proud to announce our collaboration with ZEISS, a global industry leader in lens development,” said Nicola Zotta, President and CEO of Marchon Eyewear, Inc. “ZEISS’S prestigious legacy and passion for excellence will elevate our customer experience, expand and inspire our category expertise and our positioning within the eyewear space.” Zotta continued, “Together with ZEISS, we are giving our customers the optimal experience in shopping for frames.”
“We are sure that Marchon Eyewear’s expertise will complement our efforts in developing products that meet consumers’ needs by providing innovative, high-quality eyewear solutions,” said Rolf Herrmann, Vice President Global Marketing at ZEISS Vision Care.
Available in Fall 2021, the new ZEISS eyewear collection is comprised of 9 men’s optical styles constructed with technologically advanced materials like titanium and signature ZEISS design elements. The collection will be sold exclusively through select optical retailers in the US under Marchon’s Altair distribution network. A global collection featuring styles for men will release in Spring 2022. It will be available in select optical retailers in the US through Altair and under the Marchon portfolio internationally.
