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Marcolin Hits the ‘Street’ with Adidas and More of What You Need to Know for June

Plus myopia ‘Cliff’s Notes’ from CORE and proof that optometry improves health.

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Marcolin Gets Sporty with Adidas

Marcolin Group and Adidas have entered into a licensing agreement for the development, manufacture, marketing and sale of eyewear products under the Adidas Badge of Sport and Originals labels. Under the new agreement, effective until 2024, the first eyewear collections will hit the market beginning in 2020. The Adidas Badge of Sport eyewear styles will provide a comfortable fit, ensuring the ultimate vision and lens protection; while the Originals collection will be inspired by street culture and loyal to the DNA of the adidas Originals brand. marcolin.com

Five Minute Myopla Updates

CORE (Centre for Ocular Research and Education) has published “five minute overviews” of each white paper The International Myopia Institute (IMI) has developed. In conjunction with Dr. Kate Gifford, CORE has also created a downloadable set of practical tips on how to implement the clinical management guidelines in practice. The summaries, reference guide and additional myopia management insights can be accessed by ECPs for free on the Contact Lens Update site. contactlensupdate.com

Optometry’s Health Role

The American Optometric Association is highlighting a new report by Avalon Health Economics, Optometry’s Essential and Expanding Role in Healthcare, which details the benefits across the health care system of ODs practicing at the full extent of their training. Findings include: Expanded optometric scope of practice nationally would result in an annual savings of $4.6 billion; and 62 percent of Americans trust their OD to provide their eye health and vision care, statistically equivalent to the 64 percent who trust an ophthalmologist. avalonecon.com

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

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