Connect with us

Headlines

Meet the Former Cowboy Who’s Shooting For Eyewear’s Big Time

mm

Published

on

 

Retired rodeo star’s sunglass sales are doubling every year.

BEX founder Jason Adams knew little about sunglasses before he decided that he was going to make them for a living, as Forbes explains. The article says, however, that he dedicated himself to learning the business, doubling the company’s revenue every year since 2009 and managing to create a “significant profit” with just 11 people. Now BEX is sold online and in more than 700 stores, emerging as a legitimate competitor to reputable brands like Oakley and Ray-Ban thanks to a “disruptive price point.”

Read more at Forbes

Advertisement

SPONSORED VIDEO

Sponsored by Shamir

Customer Focused, Service Oriented, Forward Thinking

Shamir is the recognized world leader in custom-designed technology for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch.

Click here for more information.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular