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For This Seattle Eye Doc Making It Memorable Is the Goal

Modern Optical Canada Announces New Collaboration with ZEISS Vision Care Canada

At This Alberta Practice, the Eyewear Is Global, the Exams Are Thorough and the Staff Are Valued

National Pharmacy Chains Targeted for Unapproved Eyecare Products

Deirdre Carroll

Embarking on a Spectacle of a Journey into the Metaverse and AI

Building Patient Loyalty for Your Eyecare Business

From Classic to Contemporary, Eyeglass and Sunglass Styles for the Modern Man

He Paid Too Much for His Father-in-Law’s Practice. Now What?

Carol Gilhawley

Portable Diagnostics Are Lighter, More Efficient, and More Accurate Than Ever

Informer Resource Library Form

And They All Lived Happily Ever After…

SmartWork Media Content Studio

On the Edger Maximizing Profit With In-House Finishing

16 Ways to Win Your Employees’ Love Without Losing Their Respect

Rebecca Johnson

Here’s Proof That Knowledge Does Not Equal Understanding

This Receptionist’s Private Tik-Tok Videos Are Too Spicy for the Boss

Data-Mining to Serve Your Patient, Your Team and Your Business Better

Elvira Derhovsepian

My Eyecare Patient Was a ’10’ … Until I Learned the Truth

Notorious Eyewear Scammer Pleads Guilty to Fraud

3 Signs Your Frame Inventory Has Gone Rogue

Danielle Richardson, OD

Why You Should Include Yoga in Your Wellness Routine

Overcome Your Anxiety with These 30 Tips to Kick

See One Business’s Funny Plea For Better Customer Behavior … Plus 27 More Pretty Hilarious Retailer Signs

Talk About Going to Extremes to Get Out of Work!

Get the Lowdown on Geofencing to Target Your New Clients

Form Meets Function in Frames as in Life

3 Easy and Effective Tips to Elevate the Client Experience

Daniel P. Smith

Where Art Meets Eyewear

6 Ways to Make Your Patient Experience Memorable

A Kick Where It Counts Is Great for Social Distancing … and Other Sage Advice from an Optician Returning to Work

William Chancellor

William Chancellor Opened His Own Business During A Pandemic and He Has No Regrets

Dispensing the Special Needs of Special Needs Children

Austen Kazakoff

Do These 10 Things Every Week To Grow Your Online Presence

Pauline Blachford

Reboot 20/20: Strategies for Restarting Your Practice Post-COVID-19

How Eyecare Practices Can Utilize TikTok and Instagram for Marketing Success

Marshall B. Ketchum University

You’re In Optometry School… Now What?

Creating and Maintaining a Work Culture That Cares

Pandemic-Hardened ECPS Look Forward to Business as Usual

Facebook and Instagram Boosting for Eyecare Providers

GAME CHANGER

The Best Calls to Action to Convert Visitors to Patients

How To Create an Email Newsletter People Will Actually Read

Sunwear Focus: News Flash

Understanding the Customer-Focused Approach to Earning Trust

Why Your Staff — Not Your Location, Inventory or Equipment — Should Be Your Greatest Investment

Following These Simple Strategies Will Keep You HIPAA-Compliant

Colleen Hannegan

5 Big Tips To Get the Most From Your Wholesale Lab

How to Get New Business Using Facebook Groups

Roya Habibi and Jimmy Deom

Podcast: Try Not to Blink Talks About the Business of Cannabis, and Its Role in Modern Healthcare

Autianna Wilson

It’s Time to Change the Way You Think About Failure

Rachel Bozek and Deirdre Carroll

VEE is Back! And With it the Latest and Greatest Products to Wow Your Patients and Customers

TikTok, TikTok, the Time Has Come for the Latest Social Media Marketing Platfom for ECPs

Celebrity Clients Are Cool, but Never Forget Who the Real Stars Are

Margie Monin Dombrowski

U See LA Optometry

The Masked Editor

Circles Meet Sun with 9 Sungless Styles That Are Anything But Square

Deborah Williamson

The Solution to Opticianry Shortages is Hiding in Plain Sight

Edward Beiner at Brickell Village

Perkins Eyecare

Innervision

Meagan Staab & Lisa Schwartz

Does Private Practice Development Consulting Make a Difference?

Nathan J. Bonilla-Warford

Dr. Nathan Bonilla-Warford: A Fun Way To Help Kids

Inspect the Specs: Martha Stewart and Snoop Dogg’s Spectacular Diamond Spectacles

If Fashionista Patricia Fox Owned Her Very Own Optical Retail Business, She’d Start by Doing This

Deirdre Carroll, Nathan Taylor,  and Wade Weisz, OD

Money Matters: A Financial Literacy Primer for Eyecare Pros

Group Health Insurance May Be Best for Your Business … Even If You’re an Individual

Melanie Winderlich Preis

Atlanta’s Karoo Makes Buying Eyewear a Fun Adventure

7 Reasons to Use LinkedIn for Your Independent Eyecare Business

Charlene Nichols

The History, Technology and Future of Metaverse Marketing

How Hiring an Associate is A Lot Like Dating

Eyebar Houston

An Open Letter About the Coronavirus From an Optical Employee to Her Business’s Customers

Alejandra Taveras

Oklahoma Optical’s Beauty Is Matched by Its Team’s Expertise

Don’t Do Do-It-Yourself Optometry … Do This Instead

Carissa Dunphy and Cira Collins

Vaccine Requirements: How to Work with Vendors and Frame Reps

Dr. Vittorio Mena

Why It’s More Important Than Ever to Discuss Blue Light Protection with Patients

3 Hiring Strategies for Optometry Practices

Instagram Secrets Revealed! Optical Women Tell All

TikTok for the Modern Eye Doc

Educating Eyecare Patients Is Only Effective If They Have a Positive Reaction

Everything You Need to Know About Online Reviews: How to Get ‘Em and What to Do With Them When You Do

How to Become a Better Eyecare Professional and Human Being

Austen Kazakoff & Kristin Lathrop

Making Sense of Marketing Data and Analytics

Use Digital Marketing to Target Glasses and Contacts Wearers in Your Area

Sonoma Eyeworks

Douglas L. Beck Au.D., Jed Grisel, MD, and Solomon Gould, OD

Doctors Collaborate to Make a Case for Sensory-Based Clinics Integrating Vision, Hearing and Cognition

The Optometrist Manifesto: Ask Questions, Listen, and Earn a Patient for Life

Dr. Deepak Gupta

This OD’s Horror Story Has a Happy Ending

This Is the Most Important Decision You Can Make To Increase Sales Right Now!

Historical Data is the Future of Optometry

Develop a Custom Visual Standards Manual to Look Better and Sell More

You Know What They Say About Making Assumptions

Here’s a Quick Guide to Packing for Vision Expo East. Hint: Don’t Skimp on the Eyewear

Through Patients’ Eyes See the Bigger Picture of Their Overall Health

Increase Medicaid Patient Engagement With 3 Simple Steps

Need a Jerk? So Did This Veteran Optician. Enter Bespoke Frame Making

These 4 Fixes Will Convert Your Exams into Optical Sales

Always Be Safe, Always Be Insured

4 Tips for Getting Special Fit Kids’ Glasses Just Right

Darryl Glover Jennifer Lyerly

Facebook Is Trying to Tell You Something About Your Posts: Are You Listening?

Blake Kuwahara Shares How He Went From Doctor to Designer

5 Social Media Tools You Can’t Live Without