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Meet The Team

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INVISION Staff

Ranking Pass Rates of Optometry Schools and More of What You Need to Know for February

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Press Releases

Contact Lens Institute Names 2025 Visionaries

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Heath Burslem

These 11 Businesses Showed Wall Space Can Be Used for More Than Frame Displays and Eye Charts

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Jens Carlson

The Very Best Eyewear Events and Pictures of 2023

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Deirdre Carroll

Saying Goodbye to a Dear Friend and Hello to a New Vision Expo

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John D. Marvin

Building Patient and Customer Loyalty

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Rachel Bozek

Tech-Forward Contact Lenses That Give Wearers More Flexibility and Comfort Without Compromising Quality

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Carol Gilhawley

AI Powered and Sleeker Than Ever, Smart Eyewear Is Finally Starting to Live up to Its Promise

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Natalie Taylor

He Paid Too Much for His Father-in-Law’s Practice. Now What?

turquil

INVISION Big Survey 2024 – Extraordinary Eyecare

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SmartWork Media Content Studio

Independent Innovation

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Robert Bell

And They All Lived Happily Ever After…

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Carissa Dunphy

This Eye Doc’s Having Second Thoughts About Investing in Remote Exams

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Kayla Ashlee

Stop Carrying So Many Brands!

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Julie Fanselow

16 Ways to Win Your Employees’ Love Without Losing Their Respect

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Rebecca Johnson

Here’s Proof That Knowledge Does Not Equal Understanding

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Mark Hinton

Data-Mining to Serve Your Patient, Your Team and Your Business Better

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Elvira Derhovsepian

My Eyecare Patient Was a ’10’ … Until I Learned the Truth

Sheena Taff

Eyewear and Enchantment Collide in This Collection Of Charming Sunglasses

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James Ritchie

Notorious Eyewear Scammer Pleads Guilty to Fraud

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Marshall B. Ketchum University

Keeping up With Advancements in Pediatric Optometric Research

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Danielle Richardson, OD

Why You Should Include Yoga in Your Wellness Routine

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Chris Burslem

In 2025 It’s Time to Get Uncomfortable

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Brianna Rhue

It’s a New Year, Start a New Focus to Reduce Phone Calls

Nathan Taylor and Wade Weisz, OD

You Asked: Pay Off a Credit Card First or Pay a Manufacturer First?

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ROWT Magazine

How to Provide Your Patients Eyewear Solutions and Not Another No

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Wendy Buchanan

Fitting Frames to Flatter

INSTORE Staff

Keys to Retail Success in ’25

Mars Povadora

Value Driven Eyewear

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David Squires

See One Business’s Funny Plea For Better Customer Behavior … Plus 27 More Pretty Hilarious Retailer Signs

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Kaia Pankhurst

Get the Lowdown on Geofencing to Target Your New Clients

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Daniel P. Smith

Where Art Meets Eyewear

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Keri Sculland

Maximize ROI With the Right Retargeting and Remarketing Campaigns

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Will Burdeaux

A Kick Where It Counts Is Great for Social Distancing … and Other Sage Advice from an Optician Returning to Work

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Maria Sampalis

6 Ways to Make Your Patient Experience Memorable

The Masked Editor

The Future Isn’t Always Black and White … But These Hot Frames Are!

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Zvi Pardes

The Best Calls to Action to Convert Visitors to Patients

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Kristy Koehler

How To Create an Email Newsletter People Will Actually Read

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William Chancellor

William Chancellor Opened His Own Business During A Pandemic and He Has No Regrets

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Will Cowan

Tracking and Analyzing Social Media Metrics for Success

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Austen Kazakoff

Do These 10 Things Every Week To Grow Your Online Presence

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Rebecca Furuta

Dispensing the Special Needs of Special Needs Children

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Cass Stewart

How Eyecare Practices Can Utilize TikTok and Instagram for Marketing Success

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Pauline Blachford

Reboot 20/20: Strategies for Restarting Your Practice Post-COVID-19

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Cameron Martel

Creating and Maintaining a Work Culture That Cares

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Chris Taylor

Pandemic-Hardened ECPS Look Forward to Business as Usual

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Jason Boldt

Why Your Staff — Not Your Location, Inventory or Equipment — Should Be Your Greatest Investment

Clodagh Norton

Sunwear Focus: News Flash

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David Greening

Understanding the Customer-Focused Approach to Earning Trust

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Deborah Williamson

The Solution to Opticianry Shortages is Hiding in Plain Sight

Julia Chance

Edward Beiner at Brickell Village

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Tyra Rexin

How to Use Google Ads to Promote Your Eyecare Business

Jesse Burkhart

Perkins Eyecare

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Nancy Rausman

Following These Simple Strategies Will Keep You HIPAA-Compliant

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Colleen Hannegan

5 Big Tips To Get the Most From Your Wholesale Lab

Alejandra Taveras

INVISION Races to Miami with Ferrari and Ray-Ban

Sheena Taff and Deirdre Carroll

INVISION’s Spring 2025 Buying Guide: An Expanded Version of Our Usual Latest Releases Page With Even More Products to Add to Your Favorites

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Roya Habibi and Jimmy Deom

Podcast: Try Not to Blink Talks About the Business of Cannabis, and Its Role in Modern Healthcare

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Autianna Wilson

It’s Time to Change the Way You Think About Failure

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Heather Hobma

If You Don’t Have a Mobile Marketing Strategy You are Missing Out

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Rachel Bozek and Deirdre Carroll

VEE is Back! And With it the Latest and Greatest Products to Wow Your Patients and Customers

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Sheena Cassidy

TikTok, TikTok, the Time Has Come for the Latest Social Media Marketing Platfom for ECPs

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Richard Baum

Celebrity Clients Are Cool, but Never Forget Who the Real Stars Are

Margie Monin Dombrowski

U See LA Optometry

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Linda Cahan

Develop a Custom Visual Standards Manual to Look Better and Sell More

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Steve Burek

You Know What They Say About Making Assumptions

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Stephanie Ross

Knock Knock, Eyecare… 
Whether You Like It or Not, TikTok Is Here to Stay

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Richard Hom

Through Patients’ Eyes See the Bigger Picture of Their Overall Health

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Christian Chua

5 Tips to Build Your Online Presence That You Haven’t Already Heard Of

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Jill Scullion

Increase Medicaid Patient Engagement With 3 Simple Steps

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Kevin Count

Need a Jerk? So Did This Veteran Optician. Enter Bespoke Frame Making

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Dave Schultz

Here’s a Quick Guide to Packing for Vision Expo East. Hint: Don’t Skimp on the Eyewear

Maxime Rieman

Always Be Safe, Always Be Insured

Karen

Charmant USA and Elle Support the American Heart Association’s “Life Is Why” Campaign

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Ashley Pfeifer

How to Use Online Reviews to Improve Your Services

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Danielle Crull

4 Tips for Getting Special Fit Kids’ Glasses Just Right

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Bill Gerber

These 4 Fixes Will Convert Your Exams into Optical Sales

Blake Kuwahara

Blake Kuwahara Shares How He Went From Doctor to Designer

Naim Taha

One Tap Google Reviews and More Business Boosters for January

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Sam Johnson

5 Social Media Tools You Can’t Live Without

Cassie Owens

Innervision

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Meagan Staab & Lisa Schwartz

Does Private Practice Development Consulting Make a Difference?

Darryl Glover Jennifer Lyerly

Facebook Is Trying to Tell You Something About Your Posts: Are You Listening?

Nathan J. Bonilla-Warford

Dr. Nathan Bonilla-Warford: A Fun Way To Help Kids

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Becky Stone

Inspect the Specs: Martha Stewart and Snoop Dogg’s Spectacular Diamond Spectacles

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Patricia Fox

If Fashionista Patricia Fox Owned Her Very Own Optical Retail Business, She’d Start by Doing This

Deirdre Carroll, Nathan Taylor,
 and Wade Weisz, OD

Money Matters: A Financial Literacy Primer for Eyecare Pros

Melanie Winderlich Preis

Atlanta’s Karoo Makes Buying Eyewear a Fun Adventure

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Trudi Charest

7 Reasons to Use LinkedIn for Your Independent Eyecare Business

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Charlene Nichols

The History, Technology and Future of Metaverse Marketing

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Marcus Newman

Group Health Insurance May Be Best for Your Business … Even If You’re an Individual

Michele Meyer

Eyebar Houston

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Madeline Hosking

Email Marketing Best Practices for Eyecare Professionals

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Tonya Bonjer

An Open Letter About the Coronavirus From an Optical Employee to Her Business’s Customers

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Chani Miller

How Hiring an Associate is A Lot Like Dating

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Mary Walker

Don’t Do Do-It-Yourself Optometry … Do This Instead

Carissa Dunphy and Cira Collins

Vaccine Requirements: How to Work with Vendors and Frame Reps

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Dr. Vittorio Mena

Why It’s More Important Than Ever to Discuss Blue Light Protection with Patients

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Steve Flook

3 Hiring Strategies for Optometry Practices

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Dr. Carly Rose

TikTok for the Modern Eye Doc

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Steve Vargo

Educating Eyecare Patients Is Only Effective If They Have a Positive Reaction

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Jessica Coad

Everything You Need to Know About Online Reviews: How to Get ‘Em and What to Do With Them When You Do

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Arian Fartash

Instagram Secrets Revealed! Optical Women Tell All

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Austen Kazakoff & Kristin Lathrop

Making Sense of Marketing Data and Analytics

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Bud Torcom

Use Digital Marketing to Target Glasses and Contacts Wearers in Your Area

Corrie Pelc

Sonoma Eyeworks

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Douglas L. Beck Au.D., Jed Grisel, MD, and Solomon Gould, OD

Doctors Collaborate to Make a Case for Sensory-Based Clinics Integrating Vision, Hearing and Cognition

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Rick Rickgauer

How to Become a Better Eyecare Professional and Human Being

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Mohammad Khan

TikTok Trends for Eyecare Brand Promotion

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Dr. Deepak Gupta

This OD’s Horror Story Has a Happy Ending

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Rook Torres

This Is the Most Important Decision You Can Make To Increase Sales Right Now!

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Shimul Y. Shah

The Optometrist Manifesto: Ask Questions, Listen, and Earn a Patient for Life

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Anthony Watson

Historical Data is the Future of Optometry

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Jeff Shermack

Virtual Reality in Eyecare? You Betcha!