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Meet The Team

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INVISION Staff

This High-Maintainance Customer Was Quoted an Exorbitant Price for a Repair in an Effort To Discourage Her Business

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Press Releases

VSP Vision Named A 2022 Best Company for Multicultural Women by Seramount

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Heath Burslem

Our 2nd Place ‘America’s Finest’ Winner Created a Space Where Oklahoma City’s Finest Art Sits Alongside the World’s Coolest Eyewear

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Deirdre Carroll

Change Is Inevitable; Make the Most of It

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John D. Marvin

This Simple Principle Will Help You Identify Everyday Opportunities To Offer More and Better Service

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Rachel Bozek

Doing Monochrome in Style, These 9 Suns Are Truly Solid Choices

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Natalie Taylor

He Paid Too Much for His Father-in-Law’s Practice. Now What?

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Carol Gilhawley

Make Sure Your Patients Have the Correct Tool for the Job With These Task Specific Lenses

turquil

Made in Italy, Born in The U.S.A.

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Robert Bell

10 Ways Vision Charity Work Will Change Your Life

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Julie Fanselow

16 Ways to Win Your Employees’ Love Without Losing Their Respect

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SmartWork Media Content Studio

Efficiency + Education = Empowerment

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Rebecca Johnson

Here’s Proof That Knowledge Does Not Equal Understanding

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Mark Hinton

Data-Mining to Serve Your Patient, Your Team and Your Business Better

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Elvira Derhovsepian

My Eyecare Patient Was a ’10’ … Until I Learned the Truth

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Danielle Richardson, OD

Why You Should Include Yoga in Your Wellness Routine

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James Ritchie

1-800 Contacts Lawsuit Against Warby Parker: Judge Rejects Claims of Trademark Infringement and Unfair Competition

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Jens Carlson

Texas Practice Embraces the Chaos to Deliver Exceptional Care

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Carissa Dunphy

This Optician Ended Up Giving All Her Time to a Customer That Bought Glasses Online

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Chris Burslem

20 Simple Tips From Vision, Comedy and Academia Experts for Bringing the Funny

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David Squires

See One Business’s Funny Plea For Better Customer Behavior … Plus 27 More Pretty Hilarious Retailer Signs

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Kaia Pankhurst

Bringing Your Practice Into the Future by Transforming to a Digital Practice

INSTORE Staff

Parents See Optometry School Acceptance Letter … and Their Reaction Is Priceless!

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Kayla Ashlee

Eliminate Capture Rate Killer Conversations and Increase Optical Sales Like You’ve Never Imagined

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Daniel P. Smith

Where Art Meets Eyewear

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Will Burdeaux

A Kick Where It Counts Is Great for Social Distancing … and Other Sage Advice from an Optician Returning to Work

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Maria Sampalis

6 Ways to Make Your Patient Experience Memorable

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Rebecca Furuta

Dispensing the Special Needs of Special Needs Children

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William Chancellor

William Chancellor Opened His Own Business During A Pandemic and He Has No Regrets

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Pauline Blachford

Reboot 20/20: Strategies for Restarting Your Practice Post-COVID-19

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Chris Taylor

Pandemic-Hardened ECPS Look Forward to Business as Usual

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Cameron Martel

Creating and Maintaining a Work Culture That Cares

Mars Legarde

GAME CHANGER

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Zvi Pardes

The Best Calls to Action to Convert Visitors to Patients

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Austen Kazakoff

Attract and Convert New Patients With Social Media Posts that Actually Work

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Kristy Koehler

We Have the Number 1 Easiest Way to Grow Your Practice

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David Greening

Understanding the Customer-Focused Approach to Earning Trust

Clodagh Norton

Sunwear Focus: News Flash

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Will Cowan

How to Get New Business Using Facebook Groups

Jesse Burkhart

Perkins Eyecare

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Colleen Hannegan

5 Big Tips To Get the Most From Your Wholesale Lab

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Roya Habibi and Jimmy Deom

Podcast: Try Not to Blink Talks About the Business of Cannabis, and Its Role in Modern Healthcare

Julia Chance

Edward Beiner at Brickell Village

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Sheena Cassidy

TikTok, TikTok, the Time Has Come for the Latest Social Media Marketing Platfom for ECPs

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Nancy Rausman

Following These Simple Strategies Will Keep You HIPAA-Compliant

Margie Monin Dombrowski

U See LA Optometry

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Autianna Wilson

It’s Time to Change the Way You Think About Failure

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Wendy Buchanan

Style to Sell: 3 Tips to Scale Your Optical Sales

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Rachel Bozek and Deirdre Carroll

VEE is Back! And With it the Latest and Greatest Products to Wow Your Patients and Customers

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Richard Baum

Celebrity Clients Are Cool, but Never Forget Who the Real Stars Are

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Anthony Watson

Historical Data is the Future of Optometry

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Austen Kazakoff & Kristin Lathrop

Making Sense of Marketing Data and Analytics

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Dave Schultz

Here’s a Quick Guide to Packing for Vision Expo East. Hint: Don’t Skimp on the Eyewear

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Steve Flook

3 Hiring Strategies for Optometry Practices

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Dr. Carly Rose

TikTok for the Modern Eye Doc

Alejandra Taveras

Oklahoma Optical’s Beauty Is Matched by Its Team’s Expertise

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Bud Torcom

Use Digital Marketing to Target Glasses and Contacts Wearers in Your Area

Melanie Winderlich Preis

Atlanta’s Karoo Makes Buying Eyewear a Fun Adventure

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Dr. Vittorio Mena

Why It’s More Important Than Ever to Discuss Blue Light Protection with Patients

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Charlene Nichols

The History, Technology and Future of Metaverse Marketing

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Kevin Count

Need a Jerk? So Did This Veteran Optician. Enter Bespoke Frame Making

Cassie Owens

Innervision

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Marcus Newman

Group Health Insurance May Be Best for Your Business … Even If You’re an Individual

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Tonya Bonjer

An Open Letter About the Coronavirus From an Optical Employee to Her Business’s Customers

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Becky Stone

Inspect the Specs: Martha Stewart and Snoop Dogg’s Spectacular Diamond Spectacles

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Steve Burek

You Know What They Say About Making Assumptions

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Patricia Fox

If Fashionista Patricia Fox Owned Her Very Own Optical Retail Business, She’d Start by Doing This

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Chani Miller

How Hiring an Associate is A Lot Like Dating

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Shimul Y. Shah

The Optometrist Manifesto: Ask Questions, Listen, and Earn a Patient for Life

Nathan J. Bonilla-Warford

Dr. Nathan Bonilla-Warford: A Fun Way To Help Kids

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Linda Cahan

Develop a Custom Visual Standards Manual to Look Better and Sell More

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Jill Scullion

Increase Medicaid Patient Engagement With 3 Simple Steps

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Rook Torres

This Is the Most Important Decision You Can Make To Increase Sales Right Now!

Carissa Dunphy and Cira Collins

Vaccine Requirements: How to Work with Vendors and Frame Reps

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Rick Rickgauer

How to Become a Better Eyecare Professional and Human Being

Blake Kuwahara

Blake Kuwahara Shares How He Went From Doctor to Designer

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Trudi Charest

7 Reasons to Use LinkedIn for Your Independent Eyecare Business

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Arian Fartash

Instagram Secrets Revealed! Optical Women Tell All

Maxime Rieman

Always Be Safe, Always Be Insured

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Keri Sculland

10 Marketing Trends You Need to Know for 2022

Darryl Glover Jennifer Lyerly

Facebook Is Trying to Tell You Something About Your Posts: Are You Listening?

Corrie Pelc

Sonoma Eyeworks

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Dr. Deepak Gupta

This OD’s Horror Story Has a Happy Ending

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Steve Vargo

Educating Eyecare Patients Is Only Effective If They Have a Positive Reaction

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Meagan Staab & Lisa Schwartz

Does Private Practice Development Consulting Make a Difference?

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Mary Walker

Don’t Do Do-It-Yourself Optometry … Do This Instead

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Richard Hom

Through Patients’ Eyes See the Bigger Picture of Their Overall Health

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Bill Gerber

These 4 Fixes Will Convert Your Exams into Optical Sales

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Cass Stewart

Why Your Email List Is the Most Economical and Effective Marketing Tool You Have

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Danielle Crull

4 Tips for Getting Special Fit Kids’ Glasses Just Right

Michele Meyer

Eyebar Houston

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