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Meet The Team

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INVISION Staff

Massachusetts ODs Win Right to Treat Glaucoma

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Heath Burslem

Four Decades and Still Going Strong

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Deirdre Carroll

Happy New Year!

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Natalie Taylor

Does This Receptionist Deserve Leniency for Not Following COVID Protocol to the Letter?

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John D. Marvin

Follow That Dream: Open Your Own Eyecare Business in 2021

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Rachel Bozek

Innovation Meets Convenience With These 9 Clip Styles

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Robert Bell

After 6 Years and More Than 50 Columns, Robert Bell Has One Last Thing to Say

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Get More with Essilor

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Carol Gilhawley

The Latest Diagnostics to Help Eye Doctors Find and Monitor the Progression of Certain Eye Conditions

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Press Releases

ReFocus Eye Health Partners with Eye Center of Southern Connecticut

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Julie Fanselow

16 Ways to Win Your Employees’ Love Without Losing Their Respect

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Rebecca Johnson

Here’s Proof That Knowledge Does Not Equal Understanding

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Danielle Richardson, OD

Why You Should Include Yoga in Your Wellness Routine

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Elvira Derhovsepian

54 Utterly Ridiculous Things Patients Said to Their Eye Doctors

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James Ritchie

Top 10 Eyecare Stories of 2020

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Mark Hinton

It’s 2021! What’s Your Focus?

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David Squires

See One Business’s Funny Plea For Better Customer Behavior … Plus 27 More Pretty Hilarious Retailer Signs

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Chris Burslem

29 Tips for Getting — and Staying — Financially Healthy

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SmartWork Media Content Studio

Introducing Varilux® Comfort Max Lenses

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Daniel P. Smith

Where Art Meets Eyewear

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Will Burdeaux

A Kick Where It Counts Is Great for Social Distancing … and Other Sage Advice from an Optician Returning to Work

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Kaia Pankhurst

Keeping HIPAA Happy: The Legal Way to Solicit Reviews

INSTORE Staff

CDC: Routine Eyecare Visits Should Be Postponed

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Maria Sampalis

6 Ways to Make Your Patient Experience Memorable

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Rebecca Furuta

Dispensing the Special Needs of Special Needs Children

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Pauline Blachford

Reboot 20/20: Strategies for Restarting Your Practice Post-COVID-19

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Cameron Martel

Creating and Maintaining a Work Culture That Cares

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Zvi Pardes

The Best Calls to Action to Convert Visitors to Patients

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William Chancellor

Having the Appropriate Education and Information is Just Polite

Clodagh Norton

Sunwear Focus: News Flash

Jesse Burkhart

Perkins Eyecare

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Roya Habibi and Jimmy Deom

Podcast: Try Not to Blink Talks About the Business of Cannabis, and Its Role in Modern Healthcare

Julia Chance

Edward Beiner at Brickell Village

Mars Legarde

360° SUPPORT. 365 DAYS A YEAR.

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Nancy Rausman

Following These Simple Strategies Will Keep You HIPAA-Compliant

Margie Monin Dombrowski

U See LA Optometry

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Richard Baum

Celebrity Clients Are Cool, but Never Forget Who the Real Stars Are

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Autianna Wilson

It’s Time to Change the Way You Think About Failure

Melanie Winderlich Preis

Atlanta’s Karoo Makes Buying Eyewear a Fun Adventure

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Anthony Watson

Historical Data is the Future of Optometry

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Will Cowan

2021 Is a New Year… Let’s Make Your Marketing New, Too!

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Dave Schultz

Here’s a Quick Guide to Packing for Vision Expo East. Hint: Don’t Skimp on the Eyewear

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Steve Flook

3 Hiring Strategies for Optometry Practices

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Dr. Carly Rose

TikTok for the Modern Eye Doc

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Bud Torcom

Use Digital Marketing to Target Glasses and Contacts Wearers in Your Area

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Dr. Vittorio Mena

Why It’s More Important Than Ever to Discuss Blue Light Protection with Patients

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Marcus Newman

Group Health Insurance May Be Best for Your Business … Even If You’re an Individual

Cassie Owens

Innervision

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Tonya Bonjer

An Open Letter About the Coronavirus From an Optical Employee to Her Business’s Customers

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Chani Miller

How Hiring an Associate is A Lot Like Dating

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Patricia Fox

If Fashionista Patricia Fox Owned Her Very Own Optical Retail Business, She’d Start by Doing This

Colleen Hannegan

Closing the Loop For a Positive Patient Experience

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Jill Scullion

Increase Medicaid Patient Engagement With 3 Simple Steps

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Shimul Y. Shah

The Optometrist Manifesto: Ask Questions, Listen, and Earn a Patient for Life

Nathan J. Bonilla-Warford

Dr. Nathan Bonilla-Warford: A Fun Way To Help Kids

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Linda Cahan

Develop a Custom Visual Standards Manual to Look Better and Sell More

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Rick Rickgauer

How to Become a Better Eyecare Professional and Human Being

Blake Kuwahara

Blake Kuwahara Shares How He Went From Doctor to Designer

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Arian Fartash

Instagram Secrets Revealed! Optical Women Tell All

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Mary Walker

Don’t Do Do-It-Yourself Optometry … Do This Instead

Maxime Rieman

Always Be Safe, Always Be Insured

Darryl Glover Jennifer Lyerly

Facebook Is Trying to Tell You Something About Your Posts: Are You Listening?

Corrie Pelc

Sonoma Eyeworks

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Dr. Deepak Gupta

This OD’s Horror Story Has a Happy Ending

Michele Meyer

Eyebar Houston

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Richard Hom

Through Patients’ Eyes See the Bigger Picture of Their Overall Health

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Carissa Dunphy

Better Yourself in 2021 With This Variety of Resources to Advance Your Optical Career

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Bill Gerber

These 4 Fixes Will Convert Your Exams into Optical Sales

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Rachel Bozek and Deirdre Carroll

Fall Buying Guide: Different Look, Same Great Product Updates!

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