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Meet The Team

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INVISION Staff

Versace Debuts SoHo Boutique

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Press Releases

Transitions Optical Announces 2020 Innovation Award Finalists

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Heath Burslem

This OD and Marketing Expert Is Blazing A Trail in ‘Social Audio’

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Deirdre Carroll

We’re Living Inertia and It Is Time to Embrace an Outside Force

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Natalie Taylor

For One Practice Owner, A Broken Marriage Means A Broken IT Systems Contract — and This Very Serious HIPAA Headache

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John D. Marvin

The Best ‘Specialty’ in Eyecare Might Not Sound Like a Specialty

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Rachel Bozek

9 Lifestyle Suns Built For Action

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Robert Bell

After 6 Years and More Than 50 Columns, Robert Bell Has One Last Thing to Say

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Carol Gilhawley

The Latest in In-House Lab Equipment Tightens Turnaround Time and Keep Patients Happy

turquil

Transform Your Multi-Office Phone System Into a Revenue-Generation Tool

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Julie Fanselow

16 Ways to Win Your Employees’ Love Without Losing Their Respect

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Rebecca Johnson

Here’s Proof That Knowledge Does Not Equal Understanding

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Danielle Richardson, OD

Why You Should Include Yoga in Your Wellness Routine

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Mark Hinton

ECP Excellence is Within Your Grasp If You Keep these 19 Things in Mind

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Elvira Derhovsepian

54 Utterly Ridiculous Things Patients Said to Their Eye Doctors

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James Ritchie

Winter Weather Slams US Businesses, Including Eyecare Providers

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SmartWork Media Content Studio

Save The Oceans with Eco Eyewear

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David Squires

See One Business’s Funny Plea For Better Customer Behavior … Plus 27 More Pretty Hilarious Retailer Signs

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Chris Burslem

22 Company Culture Tips to Build a Driven, Happy Team

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Kaia Pankhurst

Bringing Your Practice Into the Future by Transforming to a Digital Practice

INSTORE Staff

Parents See Optometry School Acceptance Letter … and Their Reaction Is Priceless!

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Daniel P. Smith

Where Art Meets Eyewear

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Will Burdeaux

A Kick Where It Counts Is Great for Social Distancing … and Other Sage Advice from an Optician Returning to Work

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Maria Sampalis

6 Ways to Make Your Patient Experience Memorable

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Rebecca Furuta

Dispensing the Special Needs of Special Needs Children

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Pauline Blachford

Reboot 20/20: Strategies for Restarting Your Practice Post-COVID-19

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Cameron Martel

Creating and Maintaining a Work Culture That Cares

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Zvi Pardes

The Best Calls to Action to Convert Visitors to Patients

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William Chancellor

Having the Appropriate Education and Information is Just Polite

Clodagh Norton

Sunwear Focus: News Flash

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Will Cowan

How to Get New Business Using Facebook Groups

Jesse Burkhart

Perkins Eyecare

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Roya Habibi and Jimmy Deom

Podcast: Try Not to Blink Talks About the Business of Cannabis, and Its Role in Modern Healthcare

Julia Chance

Edward Beiner at Brickell Village

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David Greening

Make Your Work Life Easier with These 3 Tips

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Sheena Cassidy

TikTok, TikTok, the Time Has Come for the Latest Social Media Marketing Platfom for ECPs

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Nancy Rausman

Following These Simple Strategies Will Keep You HIPAA-Compliant

Margie Monin Dombrowski

U See LA Optometry

Mars Legarde

Remastering an Icon

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Autianna Wilson

It’s Time to Change the Way You Think About Failure

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Richard Baum

Celebrity Clients Are Cool, but Never Forget Who the Real Stars Are

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Rachel Bozek and Deirdre Carroll

VEE is Back! And With it the Latest and Greatest Products to Wow Your Patients and Customers

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Steve Flook

3 Hiring Strategies for Optometry Practices

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Anthony Watson

Historical Data is the Future of Optometry

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Bud Torcom

Use Digital Marketing to Target Glasses and Contacts Wearers in Your Area

Melanie Winderlich Preis

Atlanta’s Karoo Makes Buying Eyewear a Fun Adventure

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Dr. Carly Rose

TikTok for the Modern Eye Doc

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Danielle Crull

4 Tips for Getting Special Fit Kids’ Glasses Just Right

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Dave Schultz

Here’s a Quick Guide to Packing for Vision Expo East. Hint: Don’t Skimp on the Eyewear

Cassie Owens

Innervision

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Dr. Vittorio Mena

Why It’s More Important Than Ever to Discuss Blue Light Protection with Patients

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Kevin Count

Need a Jerk? So Did This Veteran Optician. Enter Bespoke Frame Making

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Marcus Newman

Group Health Insurance May Be Best for Your Business … Even If You’re an Individual

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Tonya Bonjer

An Open Letter About the Coronavirus From an Optical Employee to Her Business’s Customers

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Steve Burek

You Know What They Say About Making Assumptions

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Chani Miller

How Hiring an Associate is A Lot Like Dating

Colleen Hannegan

Closing the Loop For a Positive Patient Experience

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Patricia Fox

If Fashionista Patricia Fox Owned Her Very Own Optical Retail Business, She’d Start by Doing This

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Jill Scullion

Increase Medicaid Patient Engagement With 3 Simple Steps

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Shimul Y. Shah

The Optometrist Manifesto: Ask Questions, Listen, and Earn a Patient for Life

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Linda Cahan

Develop a Custom Visual Standards Manual to Look Better and Sell More

Nathan J. Bonilla-Warford

Dr. Nathan Bonilla-Warford: A Fun Way To Help Kids

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Rick Rickgauer

How to Become a Better Eyecare Professional and Human Being

Blake Kuwahara

Blake Kuwahara Shares How He Went From Doctor to Designer

Darryl Glover Jennifer Lyerly

Facebook Is Trying to Tell You Something About Your Posts: Are You Listening?

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Arian Fartash

Instagram Secrets Revealed! Optical Women Tell All

Corrie Pelc

Sonoma Eyeworks

Maxime Rieman

Always Be Safe, Always Be Insured

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Mary Walker

Don’t Do Do-It-Yourself Optometry … Do This Instead

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Dr. Deepak Gupta

This OD’s Horror Story Has a Happy Ending

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Trudi Charest

7 Reasons to Use LinkedIn for Your Independent Eyecare Business

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Bill Gerber

These 4 Fixes Will Convert Your Exams into Optical Sales

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Richard Hom

Through Patients’ Eyes See the Bigger Picture of Their Overall Health

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Carissa Dunphy

Better Yourself in 2021 With This Variety of Resources to Advance Your Optical Career

Michele Meyer

Eyebar Houston

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Meagan Staab & Lisa Schwartz

Does Private Practice Development Consulting Make a Difference?

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