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Meet The Team

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INVISION Staff

Retailers Pledge Zero-Emissions Shipping by 2040

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Press Releases

November is Diabetes-related Eye Disease Month at Prevent Blindness

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Heath Burslem

This Ontario Practice Shows You Can Create a Boutique Setting Without Losing the Human Touch

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Deirdre Carroll

The Appeal of Solopreneurship

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Natalie Taylor

He Paid Too Much for His Father-in-Law’s Practice. Now What?

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John D. Marvin

Does Your Business Have “All the Bells and Whistles?”

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Rachel Bozek

Transparency Required on these 9 Sun Styles

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Robert Bell

After 6 Years and More Than 50 Columns, Robert Bell Has One Last Thing to Say

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Carol Gilhawley

Virtual, Augmented, Mixed … Extended Reality Eyewear and Lenses Hit The Real World

turquil

Celebrating the Love of Beauty and Fashion with the Launch of Jenny Lynn Eyewear

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Julie Fanselow

16 Ways to Win Your Employees’ Love Without Losing Their Respect

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Rebecca Johnson

Here’s Proof That Knowledge Does Not Equal Understanding

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Mark Hinton

So You Want to Be an ECP? Consider This a Shortcut to Some Hard Lessons

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Danielle Richardson, OD

Why You Should Include Yoga in Your Wellness Routine

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Elvira Derhovsepian

54 Utterly Ridiculous Things Patients Said to Their Eye Doctors

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James Ritchie

Warby Parker Lost $56M Last Year, IPO Document Reveals

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SmartWork Media Content Studio

Introducing the VariluxⓇ Challenge

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David Squires

See One Business’s Funny Plea For Better Customer Behavior … Plus 27 More Pretty Hilarious Retailer Signs

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Chris Burslem

22 Company Culture Tips to Build a Driven, Happy Team

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Kaia Pankhurst

Bringing Your Practice Into the Future by Transforming to a Digital Practice

INSTORE Staff

Parents See Optometry School Acceptance Letter … and Their Reaction Is Priceless!

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Daniel P. Smith

Where Art Meets Eyewear

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Will Burdeaux

A Kick Where It Counts Is Great for Social Distancing … and Other Sage Advice from an Optician Returning to Work

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Maria Sampalis

6 Ways to Make Your Patient Experience Memorable

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Rebecca Furuta

Dispensing the Special Needs of Special Needs Children

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William Chancellor

William Chancellor Opened His Own Business During A Pandemic and He Has No Regrets

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Pauline Blachford

Reboot 20/20: Strategies for Restarting Your Practice Post-COVID-19

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Cameron Martel

Creating and Maintaining a Work Culture That Cares

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Zvi Pardes

The Best Calls to Action to Convert Visitors to Patients

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David Greening

Understanding the Customer-Focused Approach to Earning Trust

Clodagh Norton

Sunwear Focus: News Flash

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Will Cowan

How to Get New Business Using Facebook Groups

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Austen Kazakoff

Deferred Payment Systems May Be the Unique Marketing Strategy You’re Looking For

Jesse Burkhart

Perkins Eyecare

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Chris Taylor

2021 on Track to Be Best Year Ever for 1 in 5 ECPs

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Roya Habibi and Jimmy Deom

Podcast: Try Not to Blink Talks About the Business of Cannabis, and Its Role in Modern Healthcare

Julia Chance

Edward Beiner at Brickell Village

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Sheena Cassidy

TikTok, TikTok, the Time Has Come for the Latest Social Media Marketing Platfom for ECPs

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Nancy Rausman

Following These Simple Strategies Will Keep You HIPAA-Compliant

Margie Monin Dombrowski

U See LA Optometry

Mars Legarde

Remastering an Icon

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Autianna Wilson

It’s Time to Change the Way You Think About Failure

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Carissa Dunphy

State-Mandated Vaccinations Are Raising Unexpected Questions for This Practice

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Rachel Bozek and Deirdre Carroll

VEE is Back! And With it the Latest and Greatest Products to Wow Your Patients and Customers

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Richard Baum

Celebrity Clients Are Cool, but Never Forget Who the Real Stars Are

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Anthony Watson

Historical Data is the Future of Optometry

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Dave Schultz

Here’s a Quick Guide to Packing for Vision Expo East. Hint: Don’t Skimp on the Eyewear

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Steve Flook

3 Hiring Strategies for Optometry Practices

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Dr. Carly Rose

TikTok for the Modern Eye Doc

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Bud Torcom

Use Digital Marketing to Target Glasses and Contacts Wearers in Your Area

Melanie Winderlich Preis

Atlanta’s Karoo Makes Buying Eyewear a Fun Adventure

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Dr. Vittorio Mena

Why It’s More Important Than Ever to Discuss Blue Light Protection with Patients

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Kevin Count

Need a Jerk? So Did This Veteran Optician. Enter Bespoke Frame Making

Cassie Owens

Innervision

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Marcus Newman

Group Health Insurance May Be Best for Your Business … Even If You’re an Individual

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Tonya Bonjer

An Open Letter About the Coronavirus From an Optical Employee to Her Business’s Customers

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Steve Burek

You Know What They Say About Making Assumptions

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Patricia Fox

If Fashionista Patricia Fox Owned Her Very Own Optical Retail Business, She’d Start by Doing This

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Chani Miller

How Hiring an Associate is A Lot Like Dating

Colleen Hannegan

Closing the Loop For a Positive Patient Experience

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Shimul Y. Shah

The Optometrist Manifesto: Ask Questions, Listen, and Earn a Patient for Life

Nathan J. Bonilla-Warford

Dr. Nathan Bonilla-Warford: A Fun Way To Help Kids

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Linda Cahan

Develop a Custom Visual Standards Manual to Look Better and Sell More

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Jill Scullion

Increase Medicaid Patient Engagement With 3 Simple Steps

Carissa Dunphy and Cira Collins

Vaccine Requirements: How to Work with Vendors and Frame Reps

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Rick Rickgauer

How to Become a Better Eyecare Professional and Human Being

Blake Kuwahara

Blake Kuwahara Shares How He Went From Doctor to Designer

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Trudi Charest

7 Reasons to Use LinkedIn for Your Independent Eyecare Business

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Arian Fartash

Instagram Secrets Revealed! Optical Women Tell All

Maxime Rieman

Always Be Safe, Always Be Insured

Darryl Glover Jennifer Lyerly

Facebook Is Trying to Tell You Something About Your Posts: Are You Listening?

Corrie Pelc

Sonoma Eyeworks

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Dr. Deepak Gupta

This OD’s Horror Story Has a Happy Ending

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Meagan Staab & Lisa Schwartz

Does Private Practice Development Consulting Make a Difference?

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Mary Walker

Don’t Do Do-It-Yourself Optometry … Do This Instead

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Richard Hom

Through Patients’ Eyes See the Bigger Picture of Their Overall Health

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Bill Gerber

These 4 Fixes Will Convert Your Exams into Optical Sales

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Danielle Crull

4 Tips for Getting Special Fit Kids’ Glasses Just Right

Michele Meyer

Eyebar Houston

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