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Meet The Team

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INVISION Staff

26% of You Don’t Consider Yourselves Creative, but if Solving Problems Is a Creative Skill Then All of You Have It

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Press Releases

VSP Vision Releases 2023 Social Responsibility Impact Report Announcing More Than 4 Million People Helped Through VSP Vision Eyes of Hope

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Heath Burslem

Here’s How You Make Fee-for-Service Patients Feel Special … And Keep Them Coming Back!

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Jens Carlson

The Very Best Eyewear Events and Pictures of 2023

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Deirdre Carroll

Switching Things Up Sometimes Requires a Great Big Swing

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John D. Marvin

How to Build a High-Performance Team

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Rachel Bozek

From Classic to Contemporary, Eyeglass and Sunglass Styles for the Modern Man

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Natalie Taylor

He Paid Too Much for His Father-in-Law’s Practice. Now What?

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Carol Gilhawley

If No Two Patients Are the Same, Then Their Lenses Need to Be Customized

turquil

The Big Survey 2023

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SmartWork Media Content Studio

2 Brothers, 1 Mission

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Robert Bell

And They All Lived Happily Ever After…

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Carissa Dunphy

How Would Your Office Handle This ‘Chatty Cathy’?

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Julie Fanselow

16 Ways to Win Your Employees’ Love Without Losing Their Respect

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Kayla Ashlee

Refine Your Communication to Better Your Sales

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Rebecca Johnson

Here’s Proof That Knowledge Does Not Equal Understanding

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Mark Hinton

Data-Mining to Serve Your Patient, Your Team and Your Business Better

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Elvira Derhovsepian

My Eyecare Patient Was a ’10’ … Until I Learned the Truth

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James Ritchie

Notorious Eyewear Scammer Pleads Guilty to Fraud

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Danielle Richardson, OD

Why You Should Include Yoga in Your Wellness Routine

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Chris Burslem

How to Build a Better Habit of Creativity in Your Business

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ROWT Magazine

How to Provide Your Patients Eyewear Solutions and Not Another No

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Marshall B. Ketchum University

How to Seamlessly Transition Your Studies to Practice

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David Squires

See One Business’s Funny Plea For Better Customer Behavior … Plus 27 More Pretty Hilarious Retailer Signs

INSTORE Staff

Talk About Going to Extremes to Get Out of Work!

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Kaia Pankhurst

Get the Lowdown on Geofencing to Target Your New Clients

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Wendy Buchanan

Crafting a Personal Brand for Optometry Success

Sheena Taff

Nature-Inspired Eyeglasses That Embody the Essence of Al Fresco Fashion

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Daniel P. Smith

Where Art Meets Eyewear

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Maria Sampalis

6 Ways to Make Your Patient Experience Memorable

The Masked Editor

The Future Isn’t Always Black and White … But These Hot Frames Are!

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Will Burdeaux

A Kick Where It Counts Is Great for Social Distancing … and Other Sage Advice from an Optician Returning to Work

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Keri Sculland

Harnessing the Power of AI in Your Practice

Nathan Taylor and Wade Weisz, OD

What Small Eyecare Businesses Need to Know About Adding Someone to Payroll

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William Chancellor

William Chancellor Opened His Own Business During A Pandemic and He Has No Regrets

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Will Cowan

Tracking and Analyzing Social Media Metrics for Success

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Rebecca Furuta

Dispensing the Special Needs of Special Needs Children

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Austen Kazakoff

Do These 10 Things Every Week To Grow Your Online Presence

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Pauline Blachford

Reboot 20/20: Strategies for Restarting Your Practice Post-COVID-19

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Cass Stewart

How Eyecare Practices Can Utilize TikTok and Instagram for Marketing Success

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Cameron Martel

Creating and Maintaining a Work Culture That Cares

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Chris Taylor

Pandemic-Hardened ECPS Look Forward to Business as Usual

Mars Povadora

GAME CHANGER

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Zvi Pardes

The Best Calls to Action to Convert Visitors to Patients

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Brianna Rhue

What If I Told You a $15 Investment Could Double Your Business Revenue?

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Kristy Koehler

How To Create an Email Newsletter People Will Actually Read

Clodagh Norton

Sunwear Focus: News Flash

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David Greening

Understanding the Customer-Focused Approach to Earning Trust

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Jason Boldt

Why Your Staff — Not Your Location, Inventory or Equipment — Should Be Your Greatest Investment

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Nancy Rausman

Following These Simple Strategies Will Keep You HIPAA-Compliant

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Colleen Hannegan

5 Big Tips To Get the Most From Your Wholesale Lab

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Roya Habibi and Jimmy Deom

Podcast: Try Not to Blink Talks About the Business of Cannabis, and Its Role in Modern Healthcare

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Autianna Wilson

It’s Time to Change the Way You Think About Failure

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Rachel Bozek and Deirdre Carroll

VEE is Back! And With it the Latest and Greatest Products to Wow Your Patients and Customers

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Sheena Cassidy

TikTok, TikTok, the Time Has Come for the Latest Social Media Marketing Platfom for ECPs

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Richard Baum

Celebrity Clients Are Cool, but Never Forget Who the Real Stars Are

Margie Monin Dombrowski

U See LA Optometry

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Deborah Williamson

The Solution to Opticianry Shortages is Hiding in Plain Sight

Julia Chance

Edward Beiner at Brickell Village

Jesse Burkhart

Perkins Eyecare

Cassie Owens

Innervision

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Meagan Staab & Lisa Schwartz

Does Private Practice Development Consulting Make a Difference?

Nathan J. Bonilla-Warford

Dr. Nathan Bonilla-Warford: A Fun Way To Help Kids

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Becky Stone

Inspect the Specs: Martha Stewart and Snoop Dogg’s Spectacular Diamond Spectacles

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Patricia Fox

If Fashionista Patricia Fox Owned Her Very Own Optical Retail Business, She’d Start by Doing This

Deirdre Carroll, Nathan Taylor,
 and Wade Weisz, OD

Money Matters: A Financial Literacy Primer for Eyecare Pros

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Marcus Newman

Group Health Insurance May Be Best for Your Business … Even If You’re an Individual

Melanie Winderlich Preis

Atlanta’s Karoo Makes Buying Eyewear a Fun Adventure

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Trudi Charest

7 Reasons to Use LinkedIn for Your Independent Eyecare Business

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Charlene Nichols

The History, Technology and Future of Metaverse Marketing

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Chani Miller

How Hiring an Associate is A Lot Like Dating

Michele Meyer

Eyebar Houston

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Madeline Hosking

Email Marketing Best Practices for Eyecare Professionals

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Tonya Bonjer

An Open Letter About the Coronavirus From an Optical Employee to Her Business’s Customers

Alejandra Taveras

Oklahoma Optical’s Beauty Is Matched by Its Team’s Expertise

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Mary Walker

Don’t Do Do-It-Yourself Optometry … Do This Instead

Carissa Dunphy and Cira Collins

Vaccine Requirements: How to Work with Vendors and Frame Reps

Sheena Taff and Deirdre Carroll

Our Annual Vision Expo East Buying Guide Celebrates One Last Hurrah in New York City

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Dr. Vittorio Mena

Why It’s More Important Than Ever to Discuss Blue Light Protection with Patients

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Steve Flook

3 Hiring Strategies for Optometry Practices

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Arian Fartash

Instagram Secrets Revealed! Optical Women Tell All

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Dr. Carly Rose

TikTok for the Modern Eye Doc

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Steve Vargo

Educating Eyecare Patients Is Only Effective If They Have a Positive Reaction

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Jessica Coad

Everything You Need to Know About Online Reviews: How to Get ‘Em and What to Do With Them When You Do

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Rick Rickgauer

How to Become a Better Eyecare Professional and Human Being

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Austen Kazakoff & Kristin Lathrop

Making Sense of Marketing Data and Analytics

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Bud Torcom

Use Digital Marketing to Target Glasses and Contacts Wearers in Your Area

Corrie Pelc

Sonoma Eyeworks

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Douglas L. Beck Au.D., Jed Grisel, MD, and Solomon Gould, OD

Doctors Collaborate to Make a Case for Sensory-Based Clinics Integrating Vision, Hearing and Cognition

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Shimul Y. Shah

The Optometrist Manifesto: Ask Questions, Listen, and Earn a Patient for Life

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Dr. Deepak Gupta

This OD’s Horror Story Has a Happy Ending

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Rook Torres

This Is the Most Important Decision You Can Make To Increase Sales Right Now!

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Anthony Watson

Historical Data is the Future of Optometry

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Linda Cahan

Develop a Custom Visual Standards Manual to Look Better and Sell More

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Steve Burek

You Know What They Say About Making Assumptions

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Stephanie Ross

Knock Knock, Eyecare… 
Whether You Like It or Not, TikTok Is Here to Stay

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Dave Schultz

Here’s a Quick Guide to Packing for Vision Expo East. Hint: Don’t Skimp on the Eyewear

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Richard Hom

Through Patients’ Eyes See the Bigger Picture of Their Overall Health

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Jill Scullion

Increase Medicaid Patient Engagement With 3 Simple Steps

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Kevin Count

Need a Jerk? So Did This Veteran Optician. Enter Bespoke Frame Making

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Tyra Rexin

How to Measure Social Media Marketing Success

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Bill Gerber

These 4 Fixes Will Convert Your Exams into Optical Sales

Maxime Rieman

Always Be Safe, Always Be Insured

Karen

Charmant USA and Elle Support the American Heart Association’s “Life Is Why” Campaign

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Danielle Crull

4 Tips for Getting Special Fit Kids’ Glasses Just Right

Darryl Glover Jennifer Lyerly

Facebook Is Trying to Tell You Something About Your Posts: Are You Listening?

Blake Kuwahara

Blake Kuwahara Shares How He Went From Doctor to Designer

Naim Taha

One Tap Google Reviews and More Business Boosters for January

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Sam Johnson

5 Social Media Tools You Can’t Live Without

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