They’ll be called Foster Grant for SHAPE.
(Press Release) DES MOINES, IA — Media and marketing company Meredith Corp. (NYSE: MDP) announced that it has entered a licensing agreement with FGX International, owner and designer of Foster Grant eyewear, to produce a line of sunglasses for the SHAPE brand. The two firms leaders partnered to create a co-branded product: Foster Grant for SHAPE.
The athleisure line of eyewear will combine product performance features that active women need with the fashion styling that women want. Product benefits that maximize comfort include:
- Lightweight, soft-flex frames.
- Scratch- and impact-resistant polycarbonate lenses.
- Anti-slip nose pads on select styles.
“Today’s announcement builds on the momentum of the SHAPE media brand and the successful launch of SHAPE’s first licensing program for women’s athleisure apparel,” said Elise Contarsy, vice president of Meredith’s brand licensing division. “Sunglasses and their accessories are a natural adjacency to our clothing program, and we look to add more adjacent product categories to extend the SHAPE brand reach.”
Retail distribution is expected across mass and drug stores, as well as online including www.fostergrant.com, with the first retail exposure in select locations by summer 2017. The full collection of product will be available by summer 2018.
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