Headlines

Michael Kors Brand Profile on Rise

Published

9 years ago

January 8, 2015

Luxury brand teams with Luxottica.

Michael Kors, which has become one of the most successful brands in luxury apparel and accessories, will team with Luxottica to distribute its eyeglasses this year. An investment analyst gives Kors high marks for “innovative’ brand positioning (that) gives the company the freedom to potentially become a dominant accessible luxury brand in multiple categories … as it targets the rapidly evolving, next generation of global consumers.”

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