Connect with us

Headlines

Mido Eyewear Show Postponed Due to Coronavirus

It had originally been set for Feb. 29 to March 2.

mm

Published

on

The board of directors of the Mido eyewear trade show has decided to postpone the 2020 edition until dates, still to be decided, between the end of May and mid June because of the coronavirus outbreak.

The show had originally been scheduled for Feb. 29 to March 2.

Podcast: Talking with the Finest, Hippest of Them All About Why There are No Ball Point Pens in Her Shop
INVISION Podcast

Podcast: Talking with the Finest, Hippest of Them All About Why There are No Ball Point Pens in Her Shop

Licensed or Not, Member or Not, the Opticians Association of America is Here for You [Podcast]
INVISION Podcast

Licensed or Not, Member or Not, the Opticians Association of America is Here for You [Podcast]

Drs. Adam Ramsey and Darryl Glover Talk About Fostering Relationships Between Black ECPs and the Industry at Large
INVISION Podcast

Drs. Adam Ramsey and Darryl Glover Talk About Fostering Relationships Between Black ECPs and the Industry at Large

Giovanni Vitaloni, president of Mido, said on a press release:

We took this decision out of respect for the current alarming situation and for our exhibitors and visitors. As this health crisis is developing in Italy, we could not but choose to postpone MIDO’s 2020 edition. We immediately defined and selected a timeframe within the year which could meet the needs of the eyewear industry at a national and international level.

We are aware that this decision will require industry professionals, exhibitors, buyers, press members, opticians and everyone working for MIDO, including our staff, to re-schedule their attendance, with a significant impact on all internal organizations.

Advertisement

It will be a twofold effort as we are just a week away from the show, but we cannot honestly think of celebrating our 50 years when the world — and our country now in particular — is experiencing such an international crisis.

We trust though that, for the very nature of the current situation, which is alarming and continuously evolving, our exhibitors and visitors, the media and everyone involved will understand our decision.

Our sense of responsibility as business people, but most of all as human beings, towards our families, our children, our colleagues, has compelled us to do something that we would have never wanted to do, especially for this special edition, the year of our 50th birthday.

The new dates of MIDO 2020 will be announced in the upcoming days in order to let exhibitors reschedule their presence at the show, in compliance with possible new instruction from the relevant authorities who are dealing with this health crisis and in accordance with how the situation will develop and the availability of the spaces at Rho Fiera Milano, with which we keep constantly in touch.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

Advertisement

SPONSORED VIDEO

SPONSORED BY ESSILOR

Introducing EssilorLuxottica 360

A new program powered by Essilor, Luxottica and EyeMed that is designed to help your practice improve traffic, visibility and patient experience while maximizing profitability. Learn More at 360.EssilorLuxottica.com

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular