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Midwest Vision Centers Is Now Part of Shopko Optical

Shopko Optical grows to 142 centers throughout the Upper Midwest.

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(PRESS RELEASE)GREEN BAY, WI — Shopko Optical, a leader in providing trusted eye care to communities for over 40 years, announces the acquisition of 18 Midwest Vision Centers in Minnesota and North Dakota.

“We are excited and grateful for the opportunity to welcome Midwest Vision Centers, their employees, and their patients to the Shopko Optical family,” said Russ Steinhorst, Shopko Optical CEO. “Our new patients will be pleased to receive the thorough and trusted eye care they have come to expect along with an enhanced selection of products from the doctors and opticians who will continue to serve these communities.”

Midwest Vision Centers is Shopko Optical’s seventh completed acquisition over the past six months and brings the company’s total centers to 142 across 13 states.

“As we met with teammates and doctors at each of the 18 locations, it became apparent that Midwest Vision Centers shares the same vision, culture, and commitment to personalized patient-centric care as Shopko Optical,” said Steinhorst.

Shopko Optical takes great care to address practices’ needs and priorities while enabling doctors to provide the best care for their patients. In addition, Shopko Optical provides excellent administrative support including managed vision care services and an in-house lab. Each store will have an enhanced frame assortment as well as the latest in lens technology with a comprehensive satisfaction guarantee.

“Shopko Optical’s demonstrated approach to personalized and comprehensive care makes them a trusted pillar in the eye care industry,” said Dr. Myrel A. Neumann, owner at Midwest Vision Centers. “Shopko Optical has provided top quality healthcare in the upper Midwest for decades. We share hometown values, culture, and a common approach of investing in the communities we serve.”

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In addition, Shopko Optical’s Kids in Focus program will work with the local Lions Clubs in Minnesota and North Dakota to identify eligible children within the area to receive a comprehensive eye exam and pair of glasses at no charge. Those looking to participate can contact their local Lions Club.

Press conference recording here.
B-roll for media use here.

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