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The Mission of INVISION

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The Mission of INVISION

IN 2014, America’s eyecare professionals are about to discover their new favorite industry
magazine — INVISION. And you’re invited to be a part of it.

See what happens to your sales when you advertise in a publication that readers truly
love. See how your brand image benefits when you support a publication that actually
inspires its readers. And see how your name recognition improves when you appear in a
magazine that contains so many business-building ideas that every issue is referred to by
readers over and over again.

Before you advertise with us, we’d like you to read our magazine as well. Because
once you do, we think you will better understand the kind of impact we’re going to make
on your customers in 2014.

SPONSORED VIDEO

SPONSORED BY VARILUX

The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

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