WORDS YOU SHOULD USE:

“Fortunately, I work miracles!”

WHEN TO SAY IT: This is the perfect question to ask to a fashion-conscious customer who isn’t sure about buying a second (or third or sixth) pair of glasses. Get them thinking about how an eyewear wardrobe would enhance different activities they do, from everyday work to important meetings to sports, nightlife and so on. Talk about the many situations where the client might select a special pair of shoes for an activity or occasion, and present eyewear options they could wear in all those situations.

SOURCE: Dorothy Reynolds, Optical Alternatives, Fairfield, CT

This article originally appeared in the October 2015 edition of INVISION.

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