This article originally appeared in the June 2015 edition of INVISION.
Create an event around gathering testimonials. Invite your best customers for an in-person social networking happy hour. Promote it as a chance to meet other cool people, swap stories and star in the creation of new marketing materials for your store.
Offer light bites and drinks. Hire a videographer and photographer, and let your customers take turns telling their stories of success with eyewear and eyecare from your business. Most people enjoy being on camera once they do it, and the whole group will feed off of each other’s energy.
Once done, you’ve got testimonials that can infuse your marketing, social media and ads for years. You’ve also created an event that just may become next year’s hottest party to crash!
Source: John Jantsch, Duct Tape Marketing, ducttapemarketing.com