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More Gen Z Employees Are Enrolling in Vision Benefits, Finds Transitions Optical Survey

Six in 10 Gen Z employees (ages 18-24) are enrolled in a vision plan.

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(PRESS RELEASE) PINELLAS PARK, FL – While vision benefit enrollment remains significantly higher among older employees, new research from Transitions Optical reveals that this trend may be changing. Today, Gen Z employees—who are expected to comprise one-fifth of the workforce by 2021 —are more likely to enroll in and utilize their company’s vision benefits than they were just one year ago.

According to the 10th annual Transitions Optical Employee Perceptions of Vision Benefits survey , six in 10 Gen Z employees (ages 18-24) are enrolled in a vision plan—compared to just half of Gen Z employees surveyed in 2018. Additionally, 44 percent of Gen Z employees say that whether a company offers vision benefits has been an important factor in their decision to accept a job—reinforcing the value of talking up vision benefits when it comes to employee attraction and retention.

The survey also found that today’s Gen Z employees are not only more likely to be enrolled in vision benefits, but they’re also more likely to use them.

  • Two-thirds (65 percent) are likely to visit an eyecare professional within the next 12 months, compared to around half (56 percent) in 2018.
  • Gen Z employees are just as likely to visit an eyecare professional as they are a primary care physician.

When it comes to benefits enrollment overall for Gen Z employees (59 percent), vision isn’t far behind dental insurance (61 percent) or even medical insurance (71 percent). Gen Z employees are also significantly more likely to enroll in vision benefits than they are life insurance (41percent) or a 401k plan (38 percent).

Room for Education

Despite the upswing in vision benefit enrollment and utilization among Gen Z employees, there is still room to grow these numbers. Employees belonging to the Millennial, Gen X and Boomer generations are around 33 percent more likely to enroll in vision benefits (eight in 10 vs. six in 10). Of those who are enrolled in vision insurance, Gen Z employees are also less likely to say they will get a comprehensive eye exam within the next calendar year (eight in 10 vs. nine in 10).

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“This represents an opportunity for employers to provide education to Gen Z—and all—employees about the value of vision benefits and the importance of comprehensive eye exams to ensure proper vision, as well as to check for eye and overall health issues,” said Drew Smith, director, North America channels, Transitions Optical. “There is also an opportunity for employers to talk about the premium eyewear options covered by their company’s vision plan—and how they can help to protect the eyes while improving overall quality of vision.”

According to the survey, eight in 10 Gen Z employees say premium lens options are important to them when selecting eyewear—with three out of four saying they would be more likely to enroll in or keep using a vision plan if it covered eyewear options like Transitions lenses.

To help elevate the importance of comprehensive eye exams and quality eyewear available through vision benefits, Transitions Optical offers a variety of employee and employer focused tools and education. These can be accessed, free of charge, at HealthySightWorkingforYou.org.

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Safilo Group and Marc Jacobs Renew Licensing Deal

The new agreement will now run until Dec. 31, 2026.

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(PRESS RELEASE) PADUA/NEW YORK — Safilo and designer Marc Jacobs announced the early renewal of their licensing agreement for Marc Jacobs-branded optical frames and sunglasses collections.

The agreement will now run until Dec. 31, 2026.

The renewal of this partnership, which has reached its 15th year of collaboration, further strengthens Safilo’s portfolio in the contemporary segment.

It also extends the positioning of the brand in the luxury segment with the launch of the Marc Jacob’s Runway eyewear collection, which will hit the market in January 2021.

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Marcolin Group Enters a Partnership with Positive Luxury

This is by sponsoring the inaugural Positive Luxury Awards 2020.

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(PRESS RELEASE) Marcolin Group, a worldwide leading company in the eyewear industry, announces its partnership with Positive Luxury for their first edition of the Positive Luxury Awards. The ceremony is taking place in London on the 25th of February 2020 and the Group will present the Innovation of the Year Award.

Founded in 2011, Positive Luxury is an award-winning sustainability platform that connects luxury brands with people working towards a better future through the unique Butterfly Mark, a symbol of trust earned by brands that have adopted sustainability as a key business principle.

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The Positive Luxury Awards 2020 is a global celebration of sustainability and innovation within the luxury industry, featuring a variety of categories recognizing companies or individuals affecting positive change in businesses and the global community.

Marcolin Group will sponsor the Innovation of the Year Award which identifies true innovators taking an entirely new approach to their service, product, technology or business model, improving their social or environmental performance while also offering large scale improvements internally and externally.

The evening’s winners will be selected by a special jury consisting of 12 global business leaders, including American-British model and activist, Arizona Muse, United Nations officer, Simone Cipriani, author of The New Green Consumer Guide, Julia Hailes, business writer and advisor, John Elkington, author and British Fashion Council’s Advisory Board member, Frances Corner, model, actress and activist, Amber Valletta, Parsons School of Design Dean of Fashion, Burak Cakmak, communications consultant and writer, Emma Young, journalist and author, Isabelle Lefort, Business for Social

Responsibility Managing Director, Elisa Niemtzow, and Imagine Co-founder and International Chamber of Commerce Chair, Paul Polman.

Massimo Renon, Marcolin Group CEO, affirmed: “Marcolin Group is the first international eyewear company collaborating with Positive Luxury. We will demonstrate to our partners and consumers that we are tracing a new path in the sustainability. Our relentless pursuit of innovation and experimentation has led Marcolin Group to become the first sponsor for The Positive Luxury Innovation of the Year Award”.

Diana Verde Nieto, Co-Founder and CEO of Positive Luxury, stated: “Marcolin Group’s commitment to craftsmanship and quality has helped them build an unparalleled reputation in the eyewear industry. We are proud to work with them and have their support for the Positive Luxury Awards 2020, more specifically, the Innovation of the Year Award”.

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Bollé Brands Adds to North American Marketing Team

Chris Abbruzzese has been appointed to the VP trade marketing role.

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(PRESS RELEASE) BOSTON, MA — Chris Abbruzzese has been named vice president of trade marketing for Bollé Brands, North America.

Abbruzzese will be responsible for developing trade marketing strategies that align with Bollé’s global brand strategies. In this new role, Abbruzzese will act as the key bridge between global marketing and product teams and the North American sales team with an emphasis on in-store programs that promote retail success and drive sell-through.

“We’re thrilled to welcome Chris to the team and excited to have him help us take these great brands to the next level,” said Peter Smith, CEO of Bollé Brands

Abbruzzese brings 15 years of experience with Maui Jim Sunglasses, where he served as VP, Global Marketing. In that role, he developed and executed global marketing initiatives for the high-end sunglass line. As a member of the core team, he was instrumental in the early growth and expansion of the brand internationally.

Abbruzzese has also performed marketing and sales consulting services for clients in the outdoor, home automation, energy, optical, and digital fabrication industries.

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