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Moscot’s 100 Years Is a “Great Optical History Tale”




It’s sort of a comfort brand spun as cool.

Celebrating its 100th anniversary in business on New York City’s Lower East Side in 2015, Moscot Eyewear is the subject of a long and fascinating profile in The Forward that highlights the store’s central role in its community while not overlooking the business savvy that helped create the legend. “The Moscots were able to take the persona of this neighborhood, a whole era of Jewish history, and make it relevant: a sort of comfort brand, and spin it as cool,” says eyewear designer/savant Moss Lipow. “Try rebranding yourself as what you always were, making it cool and taking it global. Not easy. It’s a great optical history tale.” Optical history may be much on Lipow’s mind of late. He has signed to produce an art book based on his personal collection, “Eyewear: A Visual History.”

Read more and see images at The Forward


Crizal® Sapphire™ HR: Invisible Shield of Protection

Your patients’ main concerns of anti-glare, scratch resistance, and easiness to clean are covered. Crizal Sapphire HR, the latest and most advanced product in the Crizal No-Glare range, is now widely available across lab networks and through all major managed vision care providers. Crizal Sapphire HR is available with Essilor’s advanced lens designs such as Varilux® progressive lenses and Eyezen® enhanced single vision lenses. Click here to learn more. *External laboratory tests and internal technical tests – 2020. Compared to the competitor most known lens-brands by consumers (2019 external brand tracking in 11 countries). The word ’overall’ refers to anti-reflective coatings important criteria, ranked through an external quantitative consumer study – 2019.

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