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Motorcycles, Guns and Glasses, Dave Goodrich is the Poetry Quoting Optician

He’s got it in his blood.

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David S. Goodrich

Goodrich Optical, Lansing, MI

A second-generation optician, Dave has the industry in his blood. Despite that longevity, he hasn’t had two days that are the same in a “long, long time.” He loves the “variety of problems,” creative repairs and educating patients, not “just selling glasses.” His favorite part is “making a difference.” And when the “business” of eyecare — HIPAA, insurance billing — gets him down, “I’ll throttle on some backcountry roads,” he says. “Riding requires me to stay focused. Between potholes, wildlife and idiots on cellphones, I have to constantly be aware of my surroundings.” He’ll even throw a tent on the bike and disappear for a long weekend to disconnect and recharge.

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