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Sanity Files

Motorcycles, Guns and Glasses, Dave Goodrich is the Poetry Quoting Optician

He’s got it in his blood.

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David S. Goodrich

Goodrich Optical, Lansing, MI

A second-generation optician, Dave has the industry in his blood. Despite that longevity, he hasn’t had two days that are the same in a “long, long time.” He loves the “variety of problems,” creative repairs and educating patients, not “just selling glasses.” His favorite part is “making a difference.” And when the “business” of eyecare — HIPAA, insurance billing — gets him down, “I’ll throttle on some backcountry roads,” he says. “Riding requires me to stay focused. Between potholes, wildlife and idiots on cellphones, I have to constantly be aware of my surroundings.” He’ll even throw a tent on the bike and disappear for a long weekend to disconnect and recharge.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Sanity Files

An Arkansas OD Who Relies on #LakeLife and Organization for Her Sanity

She also poses a valid question … why do so many digital platforms require monthly subscriptions?

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Megan Baureis, ODUptown Eyes Eyewear Gallery, Fayetteville, AR

Optometry is really a people business and one in which Dr. Megan Baureis excels. “I love our team and our patients! We get to meet the most amazing people every day.” But running her own business also provides other benefits she loves. “The flexibility and versatility that an independently owned business offers,” she adds. “Whether it’s experimenting with a new schedule, throwing an event, remodeling, playing with different marketing ideas.” So naturally, the things that take her away from that are her least favorite: “The days where paper/computer work exceeds patient time, and the current state of our managed care plans and how much energy is put into it.” Not to mention all the digital platforms that require monthly subscriptions… To unwind, she spends crisp fall days on her deck with her husband, wine in hand, watching her kids play outside. In the summertime, it’s all the lake time her family can get. In between, she loves to organize! “Decluttering around me declutters my brain and makes me feel calmer, and a run with a good audiobook is super helpful too.”

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Sanity Files

A Busy OD and Mother of Triplets Who Started Freelance Writing for Fun

To unwind she communes with nature and looks for those elusive four leaf clovers.

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Cheryl Murphy, OD
Optometrist/Freelance Writer, Northport, NY

Dr. Cheryl Murphy has been practicing for 15 years and currently works at three practices — two ophthalmology practices owned by an MD and one optometry practice — in addition to being a freelance science writer having written for optometric trade journals and blogs like Scientific American and Huffington Post Science. To top it off she is the mother of tween triplets! If there was ever someone who needed to develop some keen unwinding skills, it is her. To do so she consumes lots of iced tea, reads the classics, and spends as much time as possible outside looking for deer and four leaf clovers in the woods behind her house.

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Sanity Files

The Couple Behind Todd Rogers Eyewear Loves to Educate and Delight

And in their downtime it’s dance parties, hitting the slopes and a little hot tub time after hours.

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PHOTOGRAPHY BY Eric Levin, ericlevinphoto.com

Leigh & Todd Rogers Berberian
Todd Rogers Eyewear Andover, MA

Our 2018 America’s Finest Optical Retailers first place winners may be handing off their baton, but that doesn’t mean they are slowing down. They still provide the best eyecare and eyewear Andover, MA has ever seen. “We think of ourselves as educators,” the couple says. “There’s a tremendous satisfaction in watching the ‘aha’ moment when a client realizes they can see better than they ever have because they have walked through our doors.” And it seems that everyone walks in their doors… “From the police chief to the football coach, the beloved librarian to the favorite dog groomer, and the whole staff of the local pub… ‘Everyone’s famous in a small town…’ and they’re all wearing our glasses.” With a clientele like that, the Berberians sometimes need to unwind. At home that looks like a dance party with the kids. “Nothing beats a good ol’ fashioned kitchen dance off.” And when they can — usually not a busy Saturday in winter – they like to hit the Vermont slopes. “When the four of us are at the top of the mountain together it feels like we’re on top of the world.” And after the kids go to sleep … “Hot tub, just the two of us, under the pines, snow falling, a libation and some slow jams. That’s all we’ll divulge!”

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