(PRESS RELEASE) BERLIN / LONGARONE — MYKITA, the pioneering Berlin-based eyewear brand, and Thélios, the eyewear entity of LVMH Group, announced that they have entered an agreement in view of a minority investment in MYKITA. This strategic step for MYKITA is currently subject to customary regulatory approvals.
MYKITA will continue to operate with full independence in every aspect of its strategy, operations and creative process, from design conception to production and distribution.
The development marks a significant moment of affirmation for the MYKITA brand and everything it has established in just over 20 years of business. It underscores the belief and confidence in MYKITA’s concept, values and vision for the future.
This minority investment will strengthen MYKITA’s position as a truly global design and manufacturing house, to continue driving innovation and shaping the future of the eyewear category with its unconventional spirit and dedication to exceptional design.
