(PRESS RELEASE) Leading international myopia educational company, Myopia Profile Pty Ltd, and the world leader in ophthalmic optics, Essilor International, announced their partnership to empower eye care practitioners with clinical knowledge, skills and practice in managing childhood myopia. The partnership will also see a boost to public awareness of the consequences of myopia, also called short-sightedness or near-sightedness, and will encourage more parents to have their children’s vision tested worldwide.
Essilor International’s new partnership with Myopia Profile will see the development of specific educational content to increase primary eye care practitioners’ knowledge and skills in prescribing spectacle lenses to young children; getting started in myopia management; clinical communication and understanding the latest research. This content will include research summaries with clinical relevance, clinical case studies, podcasts and resources to use in practice. Content will be housed on MyopiaProfile.com and shared across the partnership’s multiple platforms.
“We are thrilled to work with Essilor, the world’s largest manufacturer of ophthalmic spectacle lenses, to increase professional skills and public awareness of childhood myopia. This is the biggest sight issue affecting our children today and will increasingly become an eye health problem for our adults of tomorrow. Essilor intrinsically recognizes the value of education and public awareness as their social responsibility to bring good vision to all, and we share this key value. With various optical and pharmacological interventions to slow down the typical pattern of childhood myopia progression, it is of vital importance we educate practitioners and parents to improve children’s sight now and their eye health for the future” said Dr. Kate Gifford, director of Myopia Profile.
Olga Prenat, global director of education and professional relations, Essilor International and chief editor of Points de Vue, International Review of Ophthalmic Optics, shed light on the collaboration: “We are excited to partner with Myopia Profile who are the world leaders in globally accessible and clinically translatable education in the field of myopia management. Combining Essilor’s and Myopia Profile’s reach will help educate and boost knowledge-sharing among eye care professionals worldwide, which we hope will ultimately contribute to widespread adoption of myopia management. More importantly, it will help us promote better vision and eye health for children with myopia across the world.”
mykidsvision.org
