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Naftalovich Adds Responsibilities at Shamir




Shamir Insight’s longtime executive and CEO Raanan Naftalovich has been appointed Shamir Optical Industry’s President of Shamir North America.

While maintaining his duties as CEO of Shamir Insight, located in San Diego, Ca, Naftalovich will now also oversee all of the Shamir sites and activities in North America

Naftalovich has worked with Shamir since 1990 and for the past 10 years Naftalovich has held the position of Chief Executive Officer of Shamir Insight, Inc., leading the company to double digit annual growth and positioning it as a lead subsidiary of the Shamir Group, which consists of over 20 distribution centers worldwide all under the direction of Shamir Optical Industry located in Israel.

Naftalovich has played a key role in the development and expansion of Shamir’s business throughout the US. With his focus on growing business, Shamir Insight now has over 400 partners and labs across the US, with 111 of those designated as Freeform® lab partners.

Naftalovich has been instrumental in launching Shamir’s Freeform offering in the US and played a primary role in successfully introducing innovative designs to the market.

“Raanan has been an integral part of Shamir and his experience and skills will continue to benefit the North American region and contribute to the company’s overall success,” said Amos Netzer, CEO Shamir Optical Industry.


Naftalovich also served as Chairman of the Vision Council for two years, 2013 and 2014.

“I am very excited about this new opportunity. Our primary goal has always been to ReCreate Perfect Vision and as we see the market changing at a rapid pace, I look forward to continuing to grow Shamir and develop new innovations and services to deliver to the market,” said Raanan Naftalovich, CEO of Shamir Insight and President of Shamir North America.



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