1 Americans are moving less than ever, but almost 10% are still expected to try their luck somewhere new this year (typically a Sunbelt state). Ahead of National Moving Month, partner with a realtor for a greeting package that includes a welcome note, a gift certificate and a flier outlining your services. Everyone needs a local ECP. Let it be you.
5 Some holidays just seem to carry themselves more loosely than others. Cinco De Mayo for example! Get in the vihuela-inspired swing of things and support your local Latino community by offering a temporary “Siesta Discount” on sunglasses or festive eyewear frames during May — highlight vibrant summer colors and styles — and stress that your customers shouldn’t sleep on this opportunity.
11 Mothers are the gatekeepers when it comes to the family’s vision health. Celebrate that this Mother’s Day with a “mother-daughter” event. Cross-
promote with a local salon or spa.
31 If your customers include “30-something singles with vague identities, no roots, and conscious indifference to morals,” then they’d probably enjoy a Seinfeld Night to mark the 35th anniversary of the premiere of the groundbreaking TV show. Just tell them it’s basically an event about nothing — drink a few beers, peruse the boards and wonder what George would have looked like in hipster glasses.
