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National Sunglasses Day 2019 and More of What You Need to Know for May

Including an ECP customizable eyeglass builder for patients to build their own frames and lens combos.

Published

4 years ago

May 1, 2019

INVISION Staff Invision May 2019 Issue

National Sunglasses Day 2019 and More of What You Need to Know for May

Add It to Your Calendar

Start planning for National Sunglass Day 2019. Scheduled this year for June 27, last year’s viral campaign garnered more than 1 billion media impressions and helped encourage UV-protective eyewear sales across the country. The Vision Council is offering resources to help ECPs promote the initiative via NationalSunglassesDay.com. Marketing materials range from ready-to-use logos, web banners and social media images to downloadable posters and FSI starbursts. nationalsunglassesday.com

Customizable Glasses

Transitions Optical debuted a revamped Eyeglass Guide, with a new tool customizable for ECPs that allows patients to create their own eyeglasses based on their vision needs, style and lifestyle preferences. When the patient is finished, the builder displays the eyeglasses the patient designed. ECPs can personalize their own URL and have the results emailed back to them. eyeglassguide.com/create

Best of ‘Best Practices’

CooperVision has named its 10 ‘Best Practices’ for 2019. This year’s honorees are: Azman Eye Care Specialists / Global Complex Eye Care; Briggs Vision Group; Drs. Quinn, Foster & Associates; Lakeline Vision Source; Northeast Ohio Eye Surgeons; Shoreline Optometry; Spring Hill Eyecare; Vancouver Vision Clinic; Vision Source of Farr West; and West Shore Eye Care. eyecarebestpractices.com

Crizal® Sapphire™ HR: Invisible Shield of Protection

Your patients’ main concerns of anti-glare, scratch resistance, and easiness to clean are covered. Crizal Sapphire HR, the latest and most advanced product in the Crizal No-Glare range, is now widely available across lab networks and through all major managed vision care providers. Crizal Sapphire HR is available with Essilor’s advanced lens designs such as Varilux® progressive lenses and Eyezen® enhanced single vision lenses. Click here to learn more. *External laboratory tests and internal technical tests – 2020. Compared to the competitor most known lens-brands by consumers (2019 external brand tracking in 11 countries). The word ’overall’ refers to anti-reflective coatings important criteria, ranked through an external quantitative consumer study – 2019.