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National Sunglasses Day 2019 and More of What You Need to Know for May

Including an ECP customizable eyeglass builder for patients to build their own frames and lens combos.

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Add It to Your Calendar

Start planning for National Sunglass Day 2019. Scheduled this year for June 27, last year’s viral campaign garnered more than 1 billion media impressions and helped encourage UV-protective eyewear sales across the country. The Vision Council is offering resources to help ECPs promote the initiative via NationalSunglassesDay.com. Marketing materials range from ready-to-use logos, web banners and social media images to downloadable posters and FSI starbursts. nationalsunglassesday.com

Customizable Glasses

Transitions Optical debuted a revamped Eyeglass Guide, with a new tool customizable for ECPs that allows patients to create their own eyeglasses based on their vision needs, style and lifestyle preferences. When the patient is finished, the builder displays the eyeglasses the patient designed. ECPs can personalize their own URL and have the results emailed back to them. eyeglassguide.com/create

Best of ‘Best Practices’

CooperVision has named its 10 ‘Best Practices’ for 2019. This year’s honorees are: Azman Eye Care Specialists / Global Complex Eye Care; Briggs Vision Group; Drs. Quinn, Foster & Associates; Lakeline Vision Source; Northeast Ohio Eye Surgeons; Shoreline Optometry; Spring Hill Eyecare; Vancouver Vision Clinic; Vision Source of Farr West; and West Shore Eye Care. eyecarebestpractices.com

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

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When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

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