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National Sunglasses Day 2019 and More of What You Need to Know for May

Including an ECP customizable eyeglass builder for patients to build their own frames and lens combos.

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Add It to Your Calendar

Start planning for National Sunglass Day 2019. Scheduled this year for June 27, last year’s viral campaign garnered more than 1 billion media impressions and helped encourage UV-protective eyewear sales across the country. The Vision Council is offering resources to help ECPs promote the initiative via NationalSunglassesDay.com. Marketing materials range from ready-to-use logos, web banners and social media images to downloadable posters and FSI starbursts. nationalsunglassesday.com

Customizable Glasses

Transitions Optical debuted a revamped Eyeglass Guide, with a new tool customizable for ECPs that allows patients to create their own eyeglasses based on their vision needs, style and lifestyle preferences. When the patient is finished, the builder displays the eyeglasses the patient designed. ECPs can personalize their own URL and have the results emailed back to them. eyeglassguide.com/create

Best of ‘Best Practices’

CooperVision has named its 10 ‘Best Practices’ for 2019. This year’s honorees are: Azman Eye Care Specialists / Global Complex Eye Care; Briggs Vision Group; Drs. Quinn, Foster & Associates; Lakeline Vision Source; Northeast Ohio Eye Surgeons; Shoreline Optometry; Spring Hill Eyecare; Vancouver Vision Clinic; Vision Source of Farr West; and West Shore Eye Care. eyecarebestpractices.com

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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SPONSORED VIDEO

SPONSORED BY REICHERT

See How the Reichert Phoroptor® VRx Transformed this Eye Care Practice

When Rochester, NY-based Eyesite designed its beautiful new facility, optometrists Benjamin Peters and Justin Verone chose the Reichert® Phoroptor® VRx. With its state-of-the art design and performance, the designed and assembled in the U.S.A. Phoroptor VRx has saved both time and money, say the owners. See how technology and design work together to provide Eyesite’s patients with an optimal eye care experience. This is the first in a video series created by Reichert to share stories from professionals who are passionate about eye care, their patients, technology and practice management.For more information about the Reichert® Phoroptor® VRx, click here.

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Better Vision

Golf Lenses Guaranteed to Be a Hole in One

8 options that address the three factors patients want in their golf glasses.

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THREE FACTORS USUALLY come into play when patients are looking to buy golf glasses: “Their lenses to make a difference on the tee, to see their scorecard, and to track their ball down the fairway,” says Rob Curry at True Focus Eye Care in Port Richey, FL. As a result, lens makers provide ECPs with a number of options.

Liberty Sport

Switch H-wall Frames that come with interchangeable lenses in a two lens kit with a specific golf tint.

(800) 444-5010, libertysport.com

Oakley

The Oakley Prizm Dark Golf lens

(800) 403-7449, oakley.com

ImageWear

Callaway frame with fully Rx-able lens.

(800) 414-7656, walman.com

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Under Armour

The UA Tuned Golf lens features a proprietary tint formula for heightened contrast in bright conditions.

(516) 576-9100, eyeking.com

Scheyden Eyewear

Golf-specific CIA (Confidence in Action) sunglasses with fixed gear titanium frame and high definition dye-infused LT16 polyamide lens.

(800) 851-2758, scheyden.com

Maui Jim

Golf line with PolarizedPlus2 lenses, Guardrails polarized aviator sunglasses (shown).

(888) 666-5905, mauijim.com

Tifosi Optics

Swick sunglasses with Enliven Golf lens or an Rx option of golf/tennis tint.

(877) 530-0815, tifosioptics.com

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Shamir

Shamir Golf lens

(877) 514-8330, shamirlens.com

Smart Ways To Sell Golf Lenses

Tom Harrigan, J.C. Reiss Optician, Morristown, NJ

Our go-to golf lens is a Maui Jim sunglass lens. We’re a small independent optical that opened 127 years ago and I find Maui Jim helps level the playing field by doing everything for us. Being a golfer myself, I like certain lens colors for golf so I recommend a brown or a rose-colored lens which helps read the greens better than a flat, gray lens. Generally, sunglasses double as the patient’s golf lenses unless they want to buy a second pair, say, a dark gray lens for fishing. When patients come in we ask them about their hobbies. This opens the conversation to talking about golf and, since I know the game myself, I discuss my recommendations with them. In addition to selling Maui Jim for golf, we also sell some Liberty Sport Switch frames with golf-tinted lenses.

Rob Curry, True Focus Eye Care, Port Richey, FL

Our two doctors are golfers and have photos of themselves playing in their exam rooms, so golf often comes up in conversation with our patients. Most of our golfers want to be able to track the ball from the tee to where it lands on the green so they will buy a distance prescription and/or bifocal lens. We use the Tifosi frame and lens package more than any other. Its new Enliven Golf lens comes standard in the frame (in plano) and if the patient wants an RX they can get it in the GT tint (golf/tennis). We personally tested it on the course and the results were overwhelming. It’s a non-polarized, color enhancing, green lens that allows you to read the cut of the greens more clearly and vividly than any other golf lens.

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The Latest Technology Gets Plugged into the Latest Everyday Eyeglasses

Styles so streamlined, you can’t even tell how high-tech they are.

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Come On In … (ABOVE)

The water is fine in Etnia Barcelona’s new #BeAnartist Spring/Summer 2019 campaign. Shot by world-renowned photographer Miles Aldridge, the campaign is a reinterpretation of David Hockney’s famous “A Bigger Splash” painting, and features the delightfully eccentric “Smith family,” as if they had just stepped out of an American comedy series from the late seventies and jumped head-first into swimming pools, towering palm trees and endless blue, sunny skies. Each member of the family represents one of the four latest collection segments for Spring/Summer 2019. Color, character, tradition and modernity all combine in these new models created with every unique style in mind. MSRP: $250-$300 | etniabarcelona.com

Empowered Eyewear

Launched this month, this line of interchangeable frames and lenses has a unique patented Lift, Switch, Click feature. The Confidence (shown) allows for switching between Rx, fashion, anti-blue light and sun lenses.

empoweredeyewear.com

$149

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Morel

Thin stainless steel temples and the company’s proprietary screwless, springless Omicron flex-hinge define the Lightec Collection’s Omicron 13, including the model 30090L.

morel-france.com

$269

Focals

Respond to texts, get directions, talk to Alexa (yes, that Alexa) and more with these custom-built smart glasses. Only the wearer can see the transparent, holographic display, which floats an arm’s length out.

bynorth.com

Starting at $599

Roger Bacon

Created via a process that takes a 3D-biometric scan to trace key measurements and provides a virtual and interactive 3D try-on experience, the style (MB-19, shown) is then custom 3D printed in the Netherlands.

(888) 321-3939, rogerbacon-eyewear.com

Starting at $399

CLR3D

Putting the 2.0 version of Scan2Print software to work, CLR3D is the just-announced 3D printed, ready-to-wear eyewear from Tech Print Industries. These unisex styles are prototypes of the customizable, 3D-printed options from CLR3D.

techprintindustries.com

Price upon request

3DNA

The eyewear design app from 3DNA allows for truly collaborative sessions to create frames like the Mara in Buffalo horn with sterling silver and platinum plating. Other materials include wood, cork, seashell, flat titanium, thin titanium, and carbon fiber.

v3dna-eyewear.org

$160 to $1,200

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Marchon NYC

The company’s first optical collection to incorporate Thermo-Memory technology, the M-3803 is rendered in a thermosetting plastic with shape memory.

(800) 645-1300, marchon.com

$123

Edward Beiner

The 3D-printed 1705 is part of the first line to launch in Edward Beiner’s new Eyes Forward campaign.

edwardbeiner.com

$390 as shown (custom frames $800-1,000)

Level

Activity wins the day with Level eyewear from VSP, which is produced at Marchon Italy, and includes the LV300. This eyewear tracks steps, calories, distance, and activity time. Daily steps help earn the wearer points toward exams and glasses for those in need.

leveltechnology.com

Starting at $270

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New Products High on Style and Substance

And heavy on the cat eyes.

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The Future Is Now (ABOVE)

For people with an AR/VR device, ROCHESTER OPTICAL’s BT-300 prescription insert eliminates the need for glasses during drone flying, watching movies, and playing games. Each set of lenses is customized and incorporates proprietary Smart GOLD technology to compensate for the discrepancy between the user’s IPD and the distance between two displays.

rochesteroptical.com

$199

Open Air

CHARMANT’s CH29202 features two-tone coloring with delicate crisscross details on the temples. This semi-rimless frame is deep enough for progressives.

charmant.com

$200

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Light and Lively

The new COCO AND BREEZY lively celebrates retro inspirations and turns heads with its color contrasting bridge and temples.

eseyewear.com

$249

Sweet and Sassy

The latest releases from Alternative / Plan B’s ICE CREAM collection include the model IC9124, a bold feminine design for fans of the cat eye looking for a lightweight option.

alternativeeyes.com

$210

Next Level

SYNERGEYES VS scleral lens is now available with Tangible Hydra-PEG on Contamac material. To help with CL discomfort and dry eyes, the Tangible Hydra-PEG coating minimizes deposits and lens fogging. At the same time, it increases lens surface water retention.

synergeyes.com

Price upon request

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Gently Please

The GENTLE FENDI Sunglasses Capsule Collection is a collaboration between Gentle Monster and, you guessed it, Fendi. The two unisex styles include the FF0369/S, a small frame that makes a big statement.

mysafilo.com

$470

Open for Business

Wearable and allowing for a personalized open-eye experience, TEARCARE makes it possible for patients to keep their eyes open and blinking when localized heat application is in order.

sightsciences.com

Starting at $6,500

Stylin’ for Summer

Part of the SS19 Optical Collection for RADLEY, with sophisticated color blocking on a petite style, the Mallorie implements the palette from the newest Radley handbag line. This collection includes the lightweight material Thermoptics.

inspecs.com

$149

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