Connect with us


National Sunglasses Day and More June and July Events

Like honoring Boomers and celebrating independents.




smiling lady wearing sunglasses


27 NATIONAL SUNGLASSES DAY is not just about looking good — it’s a teachable moment. Much of the population still isn’t aware that years of cumulative UV exposure can accelerate conditions like cataracts and age-regulated macular degeneration. Even more so, they don’t realize they can get sunglasses in their Rx. So:

  • Share UV eye health info from the Vision Council’s
  • Give away a pair of designer sunglasses to get people in the office — any patients who come in today will be entered to win.
  • Take a group selfie with your staff showing off your sunnies on social and tag it with #NationalSunglassesDay and #sunglassselfie.

23 It’s not like they need acknowledging, but even so, on BABY BOOMERS RECOGNITION DAY, ask yourself if your advertising budget is showing America’s most moneyed generation the proper respect. Boomers still control two-thirds of the country’s wealth yet nationally, only 5 percent of ad dollars are directed at this cohort.


1 After the protracted lockdown, BACK TO SCHOOL season will be treated like a gift from the heavens by both parents and children this year. Roll out a major campaign. Check page 36 for ideas.

4 On America’s Birthday put together a collection of independent U.S. frame designers along with digital lens offerings.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at


Turn Patients Into Loyal Eyewear Shoppers

80% of patients are browsing eyewear online, are you influencing patients online before your competition? Join thousands of practices thriving with Optify, voted the #1 optical sales tool by EyeVote. Empower your opticians to save time, increase optical revenue, and maximize your EHR data and website with a seamless optical plug-in that keeps patients buying from YOU! Now through August 31st receive a $25 UberEats® gift card when you complete a 15 min demo. Book your demo here..

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular