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National Sunglasses Day Generates 1B+ Impressions

Published

5 years ago

July 3, 2018

(PRESS RELEASE) Further results from National Sunglasses Day 2018 are in. The Vision Council has garnered more than 1 billion online, social media and broadcast consumer media impressions for National Sunglasses Day, with one of the official campaign hashtags, #NationalSunglassesDay, trending on Twitter throughout June 27.

Here’s an overview of the consumer media coverage:

261 online placements, garnering more than 481 million impressions
- Top online placements include: Forbes.com, HollywoodLife.com, InStyle.com, USAToday.com and Yahoo.com, among many others
295 social media placements, garnering more than 415 million impressions
- Top social media placements include: The Instagram and Twitter pages of Jennifer Lopez, Kathie Lee Gifford, Luke Bryan, O, The Oprah Magazine, the NFL and “Good Morning America,” among many others
694 general broadcast placements, garnering more than 146 million impressions
- Top general broadcast placements include: “KTLA,” “TODAY,” “Daytime,” “Tampa Bay Morning Blend,” “CT Style” and “Good Morning Connecticut,” among many others
29 media tour broadcast placements, garnering more than 24 million impressions
- Top media tour broadcast placements include: AOL.com, “The Daily Buzz” and CaravanGirl.com, among many others

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