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National Sunglasses Day Generates 1B+ Impressions

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(PRESS RELEASE) Further results from National Sunglasses Day 2018 are in. The Vision Council has garnered more than 1 billion online, social media and broadcast consumer media impressions for National Sunglasses Day, with one of the official campaign hashtags, #NationalSunglassesDay, trending on Twitter throughout June 27.

Here’s an overview of the consumer media coverage:

  • 261 online placements, garnering more than 481 million impressions
    • Top online placements include: Forbes.com, HollywoodLife.com, InStyle.com, USAToday.com and Yahoo.com, among many others
  • 295 social media placements, garnering more than 415 million impressions
    • Top social media placements include: The Instagram and Twitter pages of Jennifer Lopez, Kathie Lee Gifford, Luke Bryan, O, The Oprah Magazine, the NFL and “Good Morning America,” among many others
  • 694 general broadcast placements, garnering more than 146 million impressions
    • Top general broadcast placements include: “KTLA,” “TODAY,” “Daytime,” “Tampa Bay Morning Blend,” “CT Style” and “Good Morning Connecticut,” among many others
  • 29 media tour broadcast placements, garnering more than 24 million impressions
    • Top media tour broadcast placements include: AOL.com, “The Daily Buzz” and CaravanGirl.com, among many others

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