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How to Participate in National Sunglasses Day

The Vision Council is helping its member organizations and the industry at large to prepare.




(PRESS RELEASE) National Sunglasses Day is Sunday, June 27, and The Vision Council is helping its member organizations and the industry at large to prepare for this commemorative event intended to spread the message of ultraviolet (UV) eye protection to the masses.

As your organization solidifies its plans for the event, keep the following in mind:

  1. Keep The Vision Council in the loop on your plans. Please share your organization’s plans for National Sunglasses Day with Hayley Rakus, The Vision Council’s Marketing and Communications Manager, to ensure you’re receiving the utmost support come June 27.
  2. Take advantage of The Vision Council’s official marketing collateral materials. Don’t forget to access The Vision Council’s online portal—via—for ready-to-use logos, social media images, sample posts, downloadable posters, web banners, FSI starbursts and more to strengthen your National Sunglasses Day efforts.
  3. Utilize The Vision Council’s brand and official hashtags in your promotions. We ask you refer to The Vision Council when promoting the celebration via social media by using the hashtags #NationalSunglassesDay and #SunglassSelfie, when applicable. Also, tag @TheVisionCouncil on Facebook and Instagram and @OpticalIndustry on Twitter.

For more information about the National Sunglasses Day campaign, visit For questions regarding the campaign, contact Hayley Rakus at [email protected].



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Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit *Study conducted by ⒸIpsos - Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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