OPTOMETRY IS ONE of the most rewarding professions in health care. A new graduate can look forward to a career with good work-life balance, a high level of compassionate human connection and an edifying role that enhances health and quality of life. However, there is one significant challenge to beginning that career: landing the right position. I see four essential stages to securing and developing your ideal job in optometry: dream it, find it, get it and grow it.
Dream It
It seems almost too obvious, but I notice this step is often overlooked. You have to know what you’re looking for before you can find it. Otherwise, your search will lead you in too many—or not enough—directions. To accomplish this purpose, a primary objective of the business management curriculum at Marshall B. Ketchum University is to expose students to the variety of practice settings and options available to them. Students research the benefits and limitations of a private versus corporate setting, working full-time or part-time, being an owner versus an associate, owner or employee, group practice versus solo practice and more. Some of the less common but no less rewarding options are academia, industry consultant, military or public health service and research. One of the things that makes optometry such a great profession is that there are many practice opportunities available, and the flexibility to allow for experimentation and course correction when needed.
Defining your ideal requires that you know yourself and understand your purpose. Find your why: the unique way your passion aligns with your professional goals and purpose. The discovery is a lifelong, evolving journey, but taking the first step is essential to establish direction and momentum. Start with it from the beginning.
Find It
Once you have your direction, the next step is to find the path that takes you there. Many of our graduating optometry students ask, “Where should I look for a job?” Digital networking and online employment searches seem like an intuitive starting place for them. However, most opportunities in optometry are not advertised. Optometry is actually a fairly small community, and traditional face-to-face networking and direct outreach remain some of the best avenues towards landing your dream job.
Start in your desired geographical area of practice. Attend local society meetings and professional development groups. For corporate positions, the hiring process is variable across different organizations. So, meet the providers and hiring managers in your desired area and ask how to apply. Reach out to private optometrists personally and let them know you’re coming to the area. In all situations, instead of asking the direct question, “Are you hiring?” – consider a more conversational approach such as, “Do you know anyone in the area who’s hiring?” This softer phrasing can make people feel more at ease and more willing to share leads—even if they aren’t hiring themselves. It opens the door to broader networking opportunities and can lead to valuable referrals. And even if there are no immediate leads, don’t forget to leave your name, contact information and resume with permission to pass it along.
Finally, don’t underestimate what I call the “student superpower,” a learner’s curiosity combined with an experienced professional’s desire to mentor. Ask new acquaintances about their career paths and practices with sincere interest, then listen and build real connections. Whether or not it benefits you directly at the moment, investing in relationships matters—especially now that you’re part of the close-knit optometry community.
Get It
Naturally you’ll need to prepare your resources, starting with a polished resume and cover letter. It’s my experience that a basic, traditional resume in PDF format is typically more universally “shareable” than a digital resume, personal website or online profile. Have options prepared that fit the needs of the situation. While your resume is formal and informational, your cover letter is where you get to show a little personality. Start with a personal, engaging opener that draws the reader in and makes them want to learn more. Finally, in today’s world of pervasive social media, be sure your personal online presence accurately reflects your professionalism and integrity.
When preparing for the interview, the most effective strategy is to research and understand the employer’s philosophy, mission and goals. Approach the conversation with the goal of demonstrating how you can contribute to their objectives. Asking directly or indirectly, “What’s in it for me?” signals entitlement and can be a major red flag. Instead, view the interview as a mutual opportunity to demonstrate value and for both parties to learn more about the other.
Once you’re offered a position, negotiating employment terms can often feel intimidating. However, take confidence in knowing that optometry is a collaborative profession, where the community genuinely supports the success of its members. Your best preparation is to talk to colleagues to learn what the typical compensation and benefits are in the area. It is vital that you understand your role in the financial metrics of the organization and that you can clearly communicate how you will contribute to mutual success. Think strategically, avoiding a myopic focus that prioritizes short term benefits in place of long-term potential.
Grow It
With intention, perseverance and strategic foresight, even a less-than-ideal first job can become the foundation of a fulfilling career. As many have discovered, the most rewarding careers are often built, not simply found. The health care industry is in a constant state of evolution, and optometry is no exception, as it faces ongoing challenges and shifting marketplace dynamics. Likewise, personal needs and priorities also evolve over time. Those who build the most successful careers are often those who embrace a growth mindset: individuals who see change as opportunity and view setbacks as valuable learning experiences, rather than obstacles. As you take steps to develop a clear understanding of what you want from your profession, and what you have to offer, you will dream it, find it, get it and grow it to build the career of your dreams!
About the Author
C. Troy Allred received a Bachelor of Science degree from Brigham Young University and received his Doctor of Optometry from the Southern California College of Optometry in 1999. He completed his residency training in pediatric optometry at the University of Alabama at Birmingham School of Optometry where he received training in primary vision care of infants and children, and children with disabilities. Currently, he is Chief of the Pediatric Vision Service and Studt Center for Vision Therapy and a part-time instructor at SCCO in the Vision Therapy, Pediatrics, and Family Practice departments. He spends the remainder of his time working in private practice in the area.
