Share Tweet Nearly All of You, a Whopping 91%, Do Not Currently Do Any Social Selling do you or don't you: But many of are intrigued by the idea… Published 2 years ago on February 23, 2022 By INVISION Staff Invision February 2022 Issue Online Extra Question: Do you or don’t you run live virtual sales or other forms of social selling? Yes: 9% It varies. On a good day, I have gone live and sold $2,000 on the spot and booked 7 appointments. A bad day, little engagement and no bookings. We repurpose the video content on other platforms like YouTube or our website and get sales and bookings. — Diana Canto-Sims, Buena Vista Optical, Chicago, IL As one a of the few Minima dealers with online data, we sell product all over the world. — David Goodrich, Goodrich Optical, Lansing, MI Too soon to tell. — Robert Hillman, Hillman9, Waltham, MA We sell a lot of glasses on our website. — Bret Hunter, Sports Optical, Denver, CO Our patients love our live events! We just had a sunglass sale and promoted through countdowns virtually to drive them into the store. — Sherry Morgan, Logan Eye Care, Lake Mary, FL While we don’t do much of social selling, we do tag most of our products on Instagram and Facebook posts. — Travis LeFevre, Krystal Vision, Logan, UT No: 91% You’re commoditizing product. Wrong approach. — Richard Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ The idea appeals to me. I just need to buckle down and make it happen. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH Seems too impersonal and technical for me. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY Nope. No appeal. Wouldn’t work in our rural area. — Jen Heller, Pend Oreille Vision Care, Sandpoint, ID We’d be open to it but we’d need to beef up our following on socials … that’s a struggle for us. — Christine Howard, Attleboro Vision Care, Attleboro, MA We love interacting with customers on Instagram but have never ventured down the avenue of selling there. — Harris Decker, Eye Designs Of Westchester, Scarsdale, NY We do have an online frame assortment through Frames Data that allows patients to try on glasses virtually. — Kim Hilgers, Akre & Clark Eyecare, New Ulm, MN Yes, we’ve considered it. It’s in our future plans. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI This really does not appeal to me. Since our practice is heavily medical it is sometimes hard to blend that with some optical sales techniques without giving a perception that diminishes the medical aspect. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN Not super appealing with our demographics being older and more medically based. — Tiffany Firer, Lifetime Eyecare, Jenison, MI I am not social media savvy enough to sell this way. It’s on my list to learn though. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH Won’t sell anything without the customer trying it on first. — Steve Burek, Metro Eye, Milwaukee, WI There aren’t enough employees to facilitate virtual sales. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA I’m not even sure what a Live Virtual Sale is. — Kevin Count, Prentice Lab, Glenview, IL What’s the Brain Squad? If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here. Related Topics:FeaturedOnline Extra INVISION Staff Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at firstname.lastname@example.org. click to Comment(Comment) Up Next Performance Reviews: Yes or No? Well, for 54% of ECPs it’s a Yes Don't Miss The Wide Majority of You – A Whopping 92% – Try to Keep Employee Salaries Confidential Citing Potential Discord Among Staff SPONSORED VIDEO Meet the Next Generation of Smart Glasses Ray-Ban Meta is now available with a full range of lenses, as a complete pair or edged lens. Prescription orders eligible through select insurance providers, including Eyemed and private pay. 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