Inbox New Beginnings and More Letters to the Editor for July-August “We all reinvent. Expand, grow or fade away. Nature of the business,” says one reader. Published 4 years ago on August 5, 2022 By INVISION Staff INVISION July-August 2022 Share Tweet We all reinvent. Expand, grow or fade away. Nature of the business. — John LaShorne, Brown County Eye Care, Nashville, IN I love the direction of the field. — Courtney Avery, Clariti EyeCare, Memphis, TN It was a great issue; that guy from Glenview is a bit much though. — Kevin Count, Prentice Lab, Glenview, IL We just moved into a new office and feel like it’s a new beginning. We are slowly changing some of our in-office procedures to be more efficient. — Susan Kantor, Central Phoenix Eyecare, Phoenix, AZ Made the decision a few years back to hire a Millennial … and let her loose on ideas … So far, so good. — Billy Isgett, Eyecare of Florence, Florence, SC Changing to a four-day work week has had no effect on our practice. Staff seems to be more relaxed on the days we work, but it does push patient appointments out a little further. Great magazine, look forward to each issue. — Texas L. Smith, OD, Dr. Texas L. Smith & Associates, Citrus Heights, CA I’ve read INVISION magazine since it came out years ago and have appreciated the fresh take on the eyecare business. It’s sassy, real, honest and so helpful. A good mix of business tips and entertaining and humorous info and experiences catered to us in the industry. Keep up the good work! — Kyla Skinner, Specs by Kyla, Atascadero, CA Related Topics:Featured INVISION Staff Since launching in 2014, INVISION has won 35 international journalism awards for its publication and website, including the prestigious Neal Award for Best Single Issue in 2019. Contact INVISION's editors at [email protected]. click to Comment(Comment) Up Next On the 2022 America’s Finest and More of Your Letters to the Editor for September Don't Miss On Humor and More of Your Letters to the Editor for June SPONSORED VIDEO Essilor® Stellest® Lenses You may like Vision Expo, AI Coverage and More of Your Letters to the Editor for April Winter Sales, Short Staffing and More of Your Letters to the Editor For March Don’t Save Money and More of Your Letters to the Editor For February Promoted Headlines More Than a Frame All in One Place Shamir Insights, Inc. Iconic Style, Reimagined: Palm Optical’s Newest Eyewear Collections Advertisement Latest Trending Videos Press Releases5 hours ago ABB Optical Group Opens Registration for 12th Annual Optometry Student Challenge Press Releases5 hours ago Safilo Signs Exclusivity Agreement to Acquire Spy+ and Serengeti Press Releases5 hours ago Coburn Technologies Announces Key Leadership Promotions and New Roles Press Releases5 hours ago CooperVision Advances Optometric Education Through Student Leadership Program Press Releases5 hours ago Family-Owned Manufacturer Turns Plastic Waste into Power Best Practices6 days ago Best Practices: Creating Moments Worth Talking About Photo Gallery1 week ago You Need to See These 41 Head-Turning Ways to Display Frames [UPDATED] People3 weeks ago A Master Optician With an Impressive Frame and Optical-Themed Neckwear Collections Photo Gallery3 weeks ago Iconic Style, Reimagined: Palm Optical’s Newest Eyewear Collections Cover Stories3 weeks ago 32 Small, Smart Changes That Can Have a Big Impact on Your Business Best Practices6 days ago Best Practices: Creating Moments Worth Talking About Sponsored Content3 weeks ago Essilor® Stellest® Lenses Best Practices1 month ago Best Practices: Building Purposeful Relationships in Eyecare Best Practices2 months ago Best Practices: Matt Rosner on Building a Specialty Practice Best Practices3 months ago Best Practices: Storytelling in Eye Care Practices Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Advertisement Most Popular Best Practices6 days ago Best Practices: Creating Moments Worth Talking About Photo Gallery1 week ago You Need to See These 41 Head-Turning Ways to Display Frames [UPDATED] Sponsored Content1 week ago All in One Place Sponsored Content1 week ago More Than a Frame Business & Practice Management2 days ago Organizations Putting Their Focus on a Sustainable Future Front and Center Cover Stories1 week ago The Alternative Manager’s Toolkit for Eyecare Success Business & Practice Management2 days ago This New Hampshire Boutique Reimagined Wedding Eyewear as a Styling Experience Business & Practice Management1 week ago This Richmond Practice Turned a 1921 House Into a Home for Independent Eyewear