Becks Spex
Marchon and Victoria Beckham Ltd. have entered into an exclusive, long-term global licensing agreement for sun and optical eyewear launching for Fall 2019. Developed in Italy, the collections embody Beckham’s refined aesthetic referencing the brand’s distinctively modern ready-to-wear and accessories lines and will be sold globally in select department stores, specialty stores, and premium optical retailers, as well as in Victoria Beckham retail locations and on victoriabeckham.com. / marchon.com
Sightbox for Doctors and Patients
Sightbox, the membership contact lens service, has launched a new website offering unbranded, OD-reviewed educational content that eyecare professionals can share with their patients. In addition to educational resources, content on the site includes a doctor-contributed blog, Sightbox FAQs, and informational videos. doctor.sightbox.com
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A Very British Partnership
Luxury British eyewear brand Cutler and Gross and British designer Paul Smith have entered a 3-year agreement for the design, production and worldwide distribution of Paul Smith sunglasses and optical frames. All frames will be made by hand at Cutler and Gross’ factory in Italy. The collection launches at Mido in February 2019. cutlerandgross.com
New Eye Health Center
Prevent Blindness has established the Center for Vision and Population Health, a coordinating body for effective practices, state-level technical assistance, and programmatic interventions, to advance vision and eye health from a population health perspective. Working in collaboration with experts, CVPH will identify areas of geographic, population and disease significance to elevate the attention given to eye health in public health programs. preventblindness.org
