This article originally appeared in the February 2016 edition of INVISION.
Top-selling vision brands for December*
Ray Ban (14)
Kate Spade (5)
Tom Ford (5)
Coach, Etnia Barcelona, Tory Burch, Silhouette
Banana Republic, Bebe, Dolabany, Flexon, Jimmy Choo, Lilly Pulitzer, Modo, Prada, Zero G
Maui Jim (12)
Kate Spade (4)
Jimmy Choo (3)
Vera Bradley (2)
* Brands mentioned by multiple Brain Squad members when asked what had sold well in December. Join the Brain Squad at invisionmag.com/brainsquad.
Oakley. I think we have done well with them because they are brand new to our store and the opticians have been excited to carry them. Amber Huntington, Hauser-Ross Optical, Sycamore, IL
Anything in that retro elongated ’40s style. The brand didn’t really matter. A bold style has been in for a while and it spread to a bold shape in the past few months. Tabitha Godsey, Visionworks, New York, NY
Ray-Ban, Oakley, INVU by Europa (the quality for the price = amazing!). Kate Spade for women because of the range of fashion options. Ashley Shewmaker, Vision One Eyecare, Fort Mitchell, KY
For men’s, Nike and Banana Republic were our top sellers because of brand recognition. Jimmy Choo for the ladies ... also branding, I think. Deb Wood, Wood Vision Clinic, Iowa Falls, IA Bobbi Brown The Lena. Sold it a couple of times this month. Pretty new color combination, tort with a sapphire blue background. Stunning geek chic shape on a brunette. Anke Andrzejewski, The Eye Specialists, Virginia Beach, VA
Seattle’s own Rain City Eyewear and Dutch Roger Eye Design, both distributed by Zowee.wow Distinctive Eyewear, here in Seattle. Always my best sellers, the great colors of the Rogers were a pick-me-up after a month of stormy weather, and people just love that Rain City is designed in Seattle. Elle Tatus, Elle’s Island Spectacle, Bainbridge Island, WA
Ray-Ban for both men and women. We added the Silhouette Crystals collections and Kio Yamato’s O&X collection, both gaining interest. Susan Kantor, Central Phoenix Eyecare, Phoenix, AZ
Within two days of restocking our boards, our Face à Face best-sellers have already flown off the shelves. Women love the feminine styling of their frames and men appreciate the attention to detail and impeccable construction. Margot Lanham, Ulla Eyewear, Madison, WI
In the sun and on the streets, Vogue model VO4002S sports sophisticated lines. MSRP: $80
We are not a big sunglass seller, but we have just started carrying Vogue women’s shades and they sold the first day we put them out.
Rick Rickgauer, Vision Associates, Girard, PA
Cinzia by Europa was a big seller for us in December. They have a frame style and color combo to complement any woman. Colleen Galanti, Pascarella Eye Care & Contact Lenses, Newtown, PA
Everything sold well in December, thanks to patients thoughtfully wasting their FSA money before the clock struck midnight. We decided not to reorder for December, which gave my opticians the opportunity to sell frames we couldn’t move during the year since we had an influx of patients. Because, Cinderella. Dr. Tanya Gill, Oakland Vision Center Optometry, Oakland, CA
We sold many Italia Independent frames in December. Jon DuCote, Vision Source Insight Eyecare, Atlanta, GA
Hear What the Industry Thinks About the Ultimate Lens Package by Essilor
Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.