EACH ISSUE, INVISION surveys ECPs around the country about which vision products are selling best in their stores/practices. Then we calculate the results and share them with you to give you a gauge of front-line sales activity across the United States.
To participate in our surveys, email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Our non-glare sales have increased, as well as our digital progressive — helping boost the bottom line.
TONI HERRON, Henry Ford OptimEyes, Westland, MI

Barton Perreira frames have been doing very well.
KEVIN COUNT, Corner Optical, Glenview, IL

Geek chic looks.
JADE KOWALICK, Bright Eyes, Tampa, FL

What we recommend for the patient is what sells. There are those on a budget, but once we explain why we recommended a particular product to meet their prescription needs, together we find a way. Transitions Vantage and drive-wear fittings are increasing overall. Patients want narrow slit zyl and metal frames.

Marchon lines of frames (NYC, Nautica and Nine West) and Ciba contact lenses (Air Optix and Dailies Aqua Plus).
TOMMY LIM, OD, Berryessa Optometry, San Jose, CA

High-end frames like Lafont and Prodesign.
JOHN DOVIE, OD, Blacksburg Eye Associates, Blacksburg, VA

We do extremely well selling second pair, sun, computer, etc. We realized a while back we can’t be all things to all people.
CINDY HARMON, Sonoma Eyeworks, Santa Rosa, CA

Digitally-surfaced lenses, such as Autograph II SV from Shamir. Patients report having clearer vision than they’ve ever experienced with their glasses. It created a lot of buzz! Also, we’ve been selling frames with natural materials (bamboo, wood temples, wood-look, etc). Carter Bond has been a great seller.
SARAH JEROME, Look+See Eye Care, Minneapolis, MN

RONALD W. DE LONG, Myoptical. com, Lincoln, NE

Mid- to high-end ophthalmic frames and lenses.
KIRA CONNALLY, Spectacles West, Weatherford, TX

My business consists of luxury vintage sunglasses that can be turned into prescription eyeglasses or sunglasses depending on client needs and individual tastes.
DUANE LITTLES, Duane Littles Eyewear, Brooklyn, NY


Hear What the Industry Thinks About the Ultimate Lens Package by Essilor

Eye care professionals, patients, and Essilor sales consultants shared their feedback on the Ultimate Lens Package. Watch to see why they believe the innovation behind the lens can make the difference for your practice and for your patients. For more information on the Ultimate Lens Package, contact an Essilor Sales Consultant or click here.


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