Headlines New Tinted Sunglasses Promise to Instagram the World Published 10 years ago on May 12, 2014 By INVISION Staff Share Tweet They’re not rose-colored exactly, but the effect is the same. The filtering technology that gives Instagram photos that lovely golden haze is available in sunglasses undergoing tests by a British team. Crowd-source funding has been brisk for a product called Tens, which is raising money with promotional videos that depict a wearer who says she feels happy with the glasses on, and upset when she sees the world as it actually is. The founders explain that their project sprung from a desire to perfect real-life vision the same way they perfected scenes in their former work as filmmakers and photographers. The company plans to ship its first batch of frames in June. Read more and see images at Washington Post Related Topics: click to Comment(Comment) Up Next Allergan Will Say No Thanks to $46 Billion Take-Over Bid Don't Miss Report: Ophthalmologists More Likely to Underestimate the Risk of Glaucoma SPONSORED VIDEO Turn Patients Into Loyal Eyewear Shoppers 80% of patients are browsing eyewear online, are you influencing patients online before your competition? Join thousands of practices thriving with Optify, voted the #1 optical sales tool by EyeVote. Empower your opticians to save time, increase optical revenue, and maximize your EHR data and website with a seamless optical plug-in that keeps patients buying from YOU! Now through August 31st receive a $25 UberEats® gift card when you complete a 15 min demo. Book your demo here.. You may like Promoted Headlines On the Edger Maximizing Profit With In-House Finishing Visionix Made in Italy Italian Trade Agency Turn Patients Into Loyal Eyewear Shoppers Optify Advertisement Latest Trending Videos Press Releases9 hours ago HelpMeSee wins NTSA Modeling and Simulation Award Press Releases9 hours ago Prevent Blindness Declares Third Annual Geographic Atrophy Awareness Week Columns17 hours ago Where Will Optometry Go In the Years to Come? Uncategorized18 hours ago Work to Live, Not Live to Work Sanity Files18 hours ago A Jazz Playing OD Who Eschewed a Music Education for Optometry School Photo Gallery4 days ago Celebrity Eyewear Pics Featuring David Beckham, Bella Hadid, and Tennis Star Coco Gauff Photo Gallery4 weeks ago 33 of the Most Hilariously Relatable Quips About Working During The Holidays Headlines3 weeks ago Marcolin Makes Stunning Acquisition of Luxury Eyewear Brand ic! berlin Cover Stories4 weeks ago 17 Tips to Keep You in the Right Frame of Mind to Provide the Best Possible Eyecare Experience Sanity Files4 weeks ago This Third Generation ECP is Keeping the Family Tradition Alive! Webinars2 months ago Leadership, Empathy, and a Noble Cause Sponsored Content3 months ago Turn Patients Into Loyal Eyewear Shoppers Sponsored Webinars4 months ago Shop! Masterclass Webinar: Sustainability for Retail: How Retailers Create Social, Environmental and Cultural Innovations Sponsored Content4 months ago Now Available: New Varilux® XR series™ Sponsored Webinars5 months ago Human-Centric Design in a Digital World: Creating Unexpected Moments That Inspire, Educate, and Connect at Retail Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Advertisement Most Popular Photo Gallery4 days ago Celebrity Eyewear Pics Featuring David Beckham, Bella Hadid, and Tennis Star Coco Gauff Cover Stories1 week ago The Big Survey 2023 Photo Gallery1 week ago Elite Italian Eyewear on Full Display at Chicago, Seattle Shows Photo Gallery2 days ago 14 Images That Show Why Uber Optics Was Named America’s Finest Optical Retailer for 2023 The Big survey3 days ago The Big Survey 2023: The Basics Columns1 week ago 5 Tips You Need to Know When Going In for That Raise You Deserve Press Releases1 week ago Extraordinary Italian Eyewear Captivates The Independent Eyewear Community Columns17 hours ago Where Will Optometry Go In the Years to Come?